Blue Compass RV celebrated its rebranding in 2022, beginning with store transitions in 2023. The company kicked off its rebranding with Blue Compass RV Tampa, previously RV One Superstores Tampa.
Blue Compass RV will begin the outfitting and rebranding of its portfolio of over 100 dealerships nationwide. To include each dealership under the Blue Compass RV umbrella, store locations will receive interior and exterior upgrades to boost the new name and logo.
“We are on the heels of our rebrand announcement and cannot wait to begin showcasing the unified Blue Compass RV brand to our consumers,” said Blue Compass RV Founder, CEO and President Jon Ferrando. “We are excited to kick off our rollout of nationwide rebrands in 2023 with the rebranding of our flagship store in the Tampa market here in our company’s home state of Florida at the same time of the Florida RV Supershow one the largest RV shows of the year.”
Blue Compass RV Tampa, said to be one of the top-performing dealerships in the country, has won awards as the top-selling Jayco motorized dealer.
The Blue Compass RV Tampa rebranding effort comes as the company completes its rebranding in major RV markets across the Northeast, including New York, Connecticut, Pennsylvania, Vermont, and New Hampshire.
“The Blue Compass RV brand rollout at our stores in the Northeast United States was exceptionally well received by customers and our associates,” said Ferrando. “We have tremendous high-volume stores in these RV markets, giving us a powerful brand presence in the Northeast. These states have strong RV demographics and thousands of camping destinations for RV adventures.”
Photo and logo courtesy Blue Compass RV