Blizzard/Tecnica has revamped and strengthened its Promotional Team by naming two managers and three promotional coordinators to support the pro, freeride and race communities.
The new approach will allow the Blizzard/Tecnica team to be more focused and effective in addressing the needs of athletes throughout the country. Collectively the new Promotional Team brings over 50 year’s of first-hand experience from World Cup racing and Freeride competitions to product development.
“This is a great opportunity for Blizzard/Tecnica to continue to build brand awareness and support in the pro, freeride and race communities,“ said Jed Duke, director of product marketing. “This new Promotional Team has years of expertise on and off the hill and is committed to supporting up and coming athletes and pro’s reach their personal goals with performance driven product from Blizzard/Tecnica.”
The new positions include:
- Frank Shine, the Blizzard/Tecnica Brand Creative Manager, will also manage the Freeride Team. As the Brand Creative Manager, Shine spends much of his time working with this team of athletes documenting their travels and adventures. This will allow him to connect and manage these athletes in all aspects and bring our Freeride Team presence to the next level. Shine will supported by a team of three regional Promotions Coordinators.
- Bart Tuttle, the Tecnica Ski Boot Product Development Manager, will take on the added responsibility of Race Program Manager. Tuttle is a former USST member and former top college racer with years of experience servicing athletes on the World Cup circuit. His long-time connections and understanding of racing ensure our support of this community will be unparalled. Tuttle has been instrumental in the development of numerous Tecnica ski boot collections, including the race collection, and is known world wide for his boot fitting skills. Tuttle will be supported by a team of three regional Promotions Coordinators.
- Steve Brown, in addition to his continuing role of New England Promotions Coordinator supporting Tuttle on the race circuit, Steve will now lead and develop our Pro Communities as the National Pro Program Coordinator. Brown comes from a racing background and has a passion for all things skiing.
- Joe Sipe, new to the Blizzard/Tecnica team, has been hired as the Western Promotions Coordinator where he will focus his efforts on servicing the pro, freeride, and race communities of Utah, Colorado and other western states. Sipe most recently worked as the lead ski service tech at Podium Sports, a high-level service shop in Park City, UT and as a backcountry ski guide in the Wasatch Mountains of Utah. He will begin on Aug. 24 and will be located in Park City, UT.
- Tom Sipe, veteran to the Blizzard/Tecnica family and father of Joe Sipe, Western Promotions Coordinator, and Pat Sipe, an independent sales rep in the Midwest for Blizzard/Tecnica, continues as Minnesota Promotions Coordinator. Tom Sipe has been a part of the Blizzard/Tecnica family for over 30 years and will continue to support up and coming athletes in Minnesota.
The Blizzard/Tecnica Promotional Team will be under the direction of Duke. All positions will be effective immediately unless noted.