Blast, the Esports entertainment company, has launched an esports-inspired Nike branded apparel collection.
The Blast x Nike collection will incorporate gaming culture and lifestyle, celebrating the people and personalities behind esports.
Faye Marlborough, head of Create Solutions at Blast, said: “Our ambition is to work with the most reputable brands in the world, and they don’t come much bigger than Nike. Gaming has become a lifestyle over the last few years with the rise of esports; we are excited to be able to encapsulate the passion and uniqueness associated with competitive gaming through this collection.”
The collection will launch in August 2022 during the Blast Premier Fall Groups Show (August 19-28) and include a T-shirt, hoodie, jersey, and cap.