Black Diamond Equipment, Ltd. made two strategic additions to its North American sales team with leadership appointments for key accounts and specialty sales.
Desiree Lindemann joins as director of key accounts, with strength in sales leadership experience from companies including Arc’Teryx, Marmot and, most recently, Seirus Innovation, where she was vice president of sales. Lindemann will focus on crafting tailored sales strategies for BD’s key North American partners in her new role.
Lindemann said, “Black Diamond’s innovative products and rich climbing heritage resonate with partners and consumers alike. I look forward to bringing our brand vision to life.”
Roger Strong returns to BD as director of specialty sales. Most recently, he was at Waypoint Outdoor, managing regional sales for Helly Hansen, Arc’teryx, Keen, Nemo, BioLite, Vasque, and Sunski. He will lead Black Diamond’s specialty retail efforts in North America, with prior experience as a BD sales rep. Strong has a strong understanding of the brand’s heritage and mission.
Strong shared, “Returning to Black Diamond is an honor. BD is North America’s most iconic climbing and backcountry ski company, and I’m eager to be part of our new brand momentum.”
Lindemann and Strong report to Heath Christensen, VP of North American sales at BD Equipment, who rejoined the company earlier this year (read SGB Media’s coverage here).
“We are thrilled to welcome Desiree and Roger to the BD team,” Christensen said. “Their expertise and passion for the mountain sports we serve make them ideal leaders to shape the future of the BD brand.”
Strong is the latest addition to a growing list of former Black Diamond employees who have returned to the brand recently, including Christensen, Doug Heinrich, who assumed the VP of product role, Julie Hirsch as business unit director for apparel and Josh Dees as VP of information technology.
Photos courtesy of Black Diamond
