Birki's has appointed Bill Taylor as vice president of sales and marketing. Taylor will work to develop programs to strengthen brand positioning with existing customers, and drive growth in new trade and consumer channels. He will be based at the company’s US headquarters in Novato, CA.
“Birki’s is an authentic, active brand with strong equity amongst retailers and consumers,” said Taylor. “There’s great opportunity for growth due to the brand’s continued product innovations. We’re going to aggressively pursue new and existing market segments as we’ve only just begun to realize the brand’s full potential.”
Birki’s footwear supports an active lifestyle with a range of sandals, clogs and ¾ slip ons for men, women and children. All Birki’s feature the famous anatomically-correct footbed with Active Recovery, a pure and comfortable setting for your feet to exercise and recover naturally.
Taylor will focus on increasing sales and service with a strong core of existing retailers, while expanding the brand’s presence in channels, including premier independents, department stores, outdoor and athletic specialty, home and garden and culinary. He leads a team of dedicated territory managers based in key regional markets, and an inside sales team based in Novato, CA.
Taylor brings to Birki’s an extensive background in footwear. Most recently, he served as president and CEO at Sanita where he led the US growth and development for the Danish clog maker. He previously held senior sales positions for Aicad SRL, Diesel Footwear, Tommy Hilfiger Footwear and The Rockport Company.
Birki's is a recognized leader in manufacturing quality, comfortable footwear for any professional or active leisure time occasion. An independent company distributed through L+L Logic and Logistics LP, Birki's are quality shoes made in Germany, utilizing centuries of Birkenstock family traditions, research and development. With world headquarters in Vettelschoss, Germany and U.S. headquarters in Novato, CA, Birki's are sold through retailers and wholesalers in more than 85 countries worldwide, including the U.S., Canada, Japan, Taiwan, Hong Kong and throughout Europe.