Spread over 17,000 square feet; the flagship store merges contemporary design with traditional Indian heritage. “We are thrilled to announce the opening of our first flagship store in India, marking a significant milestone in our commitment to the Indian market,” said Jens Hattab, regional managing director, Middle East Africa India at Birkenstock. “This store opening coincides with our 250th anniversary in shoemaking, a testament to our enduring heritage and constant innovation.
“India is a dynamic market with ever-growing appreciation for quality and comfort, and we see immense potential for Birkenstock’s continued expansion here. This flagship store will serve as a platform to showcase our latest collections, the alluring 1774 drops and connect with our Indian customers on a deeper level,” continued Hattab.
Going beyond a retail space, the flagship store is a hub for events, fostering community and offering customers an immersive brand journey. Interactive displays like a multimedia history tower and footbed with projections offer a glimpse into the company’s shoemaking tradition.
“The opening of our first Birkenstock flagship store in India is a landmark moment for us. The love for Birkenstock in India has been truly inspiring. We’re witnessing a passionate and ever-expanding consumer base who value not only the comfort and quality of our footwear but also the brand’s commitment to heritage. This motivates us to continuously innovate and deliver exceptional experiences that resonate with our community,” added Vinay Bansal, managing director of Birkenstock India.
The store showcases the latest Spring/Summer 2024 collection, featuring updated iterations of the iconic silhouettes, including Arizona, Boston, Gizeh, and Madrid, as well as newly introduced styles and materials.
As the only store in India, it also offers limited edition designer collaborations and drops from Birkenstock’s creative studio and premium brand ‘1774’.
Images courtesy Birkenstock
