Birkenstock has entered the foot care business to compliment is iconic footwear line with a new pop-up shop at The Grove Spa in Los Angeles, building on its 250-year tradition of orthopedic shoemaking.
The newest addition to its product range, Birkenstock Care Essentials, is a self-care foot collection designed to “help everyone not only WALK but also CARE as nature intended” for their feet.
Running through June 26, the pop-up features a curated range of 100 percent natural, vegan Cosmos Natural Certified foot and body care products manufactured in Germany, except for the Pumice Stone, which the company makes in the EU.
Birkenstock will launch the brand’s Care Essentials range to a wider audience in August.
The shop’s design exudes a calming atmosphere blending neutral tones with greenery. A dedicated outdoor Foot Spa offers massages using the brand’s Care Essentials line, with weekend treatments hosted by luxury spa partner Milk + Honey.
“We’re thrilled to introduce Birkenstock Care Essentials to The Grove in Los Angeles—an iconic retail destination that perfectly aligns with our commitment to quality and craftsmanship,” said Quentin Ojeda, director of Birkenstock Care Essentials.
“From exclusive new products to the opportunity to enjoy our Signature Foot Massage, this pop-up experience allows us to share self-care from the feet up with the LA community firsthand.”
Images courtesy Birkenstock
