Birkenstock named Dr. Erik Massmann as chief financial officer, effective immediately. He succeeds Rob Hull, who has taken on new responsibilities outside the company.
Massmann will continue to manage the finance division within the existing structure overseeing Global Finance, Finance Americas and Finance Europe, both regions with dotted-line reporting, Tax, Treasury, HR, Investor Relations, and Internal Sourcing.
Massmann reports to Oliver Reichert, CEO of the Birkenstock Group.
Massmann brings 30 years of professional experience to the job, including over 20 years as CFO in various companies and industries. After starting his career, Massmann, who holds a doctorate in economics, first worked in the corporate finance department of the cooperative DG Bank AG before joining the software company IBS as CFO, where he was responsible for finance, controlling, HR, and investor relations. Subsequently, he held different management positions in the healthcare, IT, sports, and fashion industries and gained experience in the private equity sector.
Most recently, Massman was CFO at Wunschgutschein GmbH before joining Birkenstock in November 2022. His previous position as vice president Finance Europe will be filled. The search for a successor is underway.
