BioLite, the specialist in off-grid energy solutions, hired Waypoint Outdoor as its exclusive nationwide master sales representative group for the US Outdoor Wholesale Market.

“BioLite is thrilled to partner with Waypoint to expand the level of service we can offer to our hundreds of retail partners across the US. Waypoint has been a leader in the outdoor industry for over twenty years with a deep commitment to the dedicated retailers that educate, inspire and serve outdoor athletes and adventurers,” says BioLite CEO Jonathan Cedar, “Together with Waypoint, we aim to help our retail partners and their staff better understand BioLite’s unique portfolio of renewable energy products and environmental sustainability mission while also providing a higher level of customer service and responsiveness to our dealers.”

Effective November 1, 2018, Waypoint will work in collaboration with BioLite’s in-house sales, marketing, and dealer service teams to create a cohesive strategy for on-the-ground retail support that includes:

·       Establishing a clear brand position in the marketplace as a leader in off-grid energy solutions across the categories of Cooking, Charging, and Lighting
·       Strengthening relationships with existing retail partners while growing brand awareness and presence across specialty retail
·       Developing comprehensive go-to-market plans for 2019 launches and beyond
·       Building effective product knowledge and education programs for retail staff

Bob Holding, partner at Waypoint Outdoor said: “We’re extremely excited about our partnership with BioLite. The Waypoint team has long admired BioLite’s innovative products since they hit the market, but more than anything we’re inspired by the mission. We want to be a part of brands that are making a difference in the world and BioLite truly is. We can’t wait to apply our passion and experience to growing BioLite throughout the U.S. marketplace”