Billabong International Limited announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B.
The partnership, which covers all global territories, will see Plan B continue under its current management structure and leverage the backend distribution and general business support of the Billabong group.
Billabong North America president Paul Naude said the licensing arrangement would allow Plan B to maintain its focus on the creation of premium skateboarding products and the promotion of skateboarding.
Plan B is an authentic, progressive brand and this arrangement will allow its management to focus on its core capabilities while leveraging the global infrastructure of the Billabong group, said Naude.
Colin McKay, co-owner of Plan B said that the licensing arrangement would help Plan B realize its global potential, We couldnt be happier to be coming together with Billabong and Element Skateboards to form a new skate distribution.