BikeExchange, fresh off its merger with Kitzuma Cycling Logistics, announced it would offer added value to its clients. All current and new North American-based clients will receive one-year complimentary membership to the Professional Bike Mechanics Association (PBMA) to ensure proper training and certification for its mechanics, among other benefits. If a retailer is a current member of PBMA, BikeExchange will extend the membership by one year and cover tuition for one mechanic from every member shop to attend PBMA’s Bicycle Mechanic Certification program.
“The PBMA is the perfect organization to link with our dealers, and it’s something we think all dealers should belong to because it ensures consistency and credibility for their shop and mechanics. It’s a win-win for all sides, and we’re excited to have the opportunity to help everyone reap those benefits,” said Derek Colfer, North American CEO, BikeExchange.
Jenny Kallista, PBMA president, said: “We are thrilled to partner with BikeExchange in offering our membership to dealers. As more consumers buy bikes directly from DTC manufacturers and online retailers for in-store pick-up, the need for those bikes to be properly assembled and maintained is growing quickly, and we’re well-positioned to facilitate their training. We are very happy that BikeExchange has looked to us to help recognize and promote skilled staff so that shops and their mechanics can thrive.”
