announced the official launch of their new website, featuring everything for cyclists from complete bikes and bicycle parts to cycling apparel and protective gear.’s new website launch is focused around their motto “Go Ride a Bike”. With more than 44 million American’s riding bikes, believes this number will only grow as more people embrace cycling for transportation, to help the environment, for fitness and exercise, and just for the fun of it. Their new website was designed with all of these people in mind and makes it easy for them to purchase a complete bicycle, bike parts or accessories and get them riding.

The new website launch coincides with the opening of’s new San Diego retail store located at 9060 Activity Road, Suite A in San Diego, California. This new brick and mortar location will serve as a distribution center for’s products and also as a store front for local customers to purchase bicycles, bike parts, bike helmets, apparel, and anything else offered on their website.

“We have much to be excited about at with the launch of our new website and the opening of our new store location. The new website will carry absolutely everything from unicycles and electric bikes to kid’s bicycle horns and the most advanced carbon components,” said’s CEO Ben Pfeifer. “The best part is that we will also be able to serve our local bike customer and have the ability to further our mission by encouraging everyone to “go ride a bike”.