Big City Mountaineers (BCM), the non-profit that instills critical life skills in under-resourced urban youth through wilderness mentoring expeditions, and partner Timberland, a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories, will serve Boston-area youth this summer by enabling kids to get outside with positive adult role models.
Timberland is providing both financial and product support to fulfill BCM’s strategic goal of expanding its programs to east coast youth participants. This support helps to achieve BCM’s strategic plan of changing more young lives across the country. Currently mentoring 2,000 young adults outdoors this summer, BCM plans to reach 8,000 youth in need by 2015.
“Timberland values the impact of outdoor mentoring on young lives and through this sponsorship, has taken an important step to ensure that more youth in its New England community are able to gain integrity, responsibility, decision-making and conflict resolution skills that BCM programs provide,” comments Lisa Mattis, BCM Executive Director.
“Timberland is proud to support Big City Mountaineers and the great work they do mentoring urban youth,” said Cassie Heppner, Senior Marketing Manager for Timberland. “BCM’s programs provide an opportunity for under-resourced kids to have a positive experience that can lead to a life-long love and appreciation for time spent outdoors. I can’t think of a better way to inspire young people.”
Along with financial support, Timberland has also provided BCM with 200 pairs of hiking boots for students across the country participating in BCM backpacking expeditions.