Big Agnes has launched a dedicated website for its European customers. The move builds on the company’s launch last year of its Canadian website to engage with a global audience.
The site caters to native speaking customers in Germany, Austria, Italy, Belgium, and Spain, with the Netherlands going live in early June. Like the company’s other websites, there is a dealer locator tool to support consumer and wholesale partners, showcasing local retailers where Big Agnes products are sold.
“Over the past five years, we’ve significantly grown our sales and brand awareness in international markets. This significant investment in the European market will support that growth and our longer-term brand strategies,” said Bill Gamber, co-founder and president. Big Agnes. “Our number one priority is to continue our wholesale growth while staying committed to partner closely with our strong network of retailers and distributors in the EU.”
“We have been working hard to further support our international consumers with a direct-to-consumer website, making it easier to purchase products and locate dealers in Europe while expanding the brand’s international footprint,” said Katie Hughes, director of marketing and e-commerce at Big Agnes. “Starting with this group of active, core-consumer markets is another step forward for the brand, and we are eager to grow deeper and continue providing award-winning gear and customer service to more of Europe soon.”
Image courtesy Big Agnes
