Levi Strauss & Co. reported sales of Beyond Yoga rose 11.9 percent in the fiscal second quarter ended June 1, to $36.8 million as strong double-digit DTC (direct-to-consumer) growth offset wholesale declines.
DTC sales jumped 30.1 percent to $24.2 million from $18.6 million while wholesale sales were down 11.9 percent to $12.6 million. Beyond Yoga’s operating loss in the period amounted to $4.4 million, compared to an operating loss of $2.9 million the year-ago Q2 period.
“We’re encouraged by the very strong comp performance we are seeing in our stores,” said Michelle Gass, Levi’s president and CEO, on a call with analysts. “In June, we opened our first Beyond Yoga location on the East Coast in Greenwich, Connecticut, which showcases our new elevated format and design concepts and features our most comprehensive assortment spanning women, maternity and men. Our largest Beyond Yoga door to date, this store is already delivering nicely relative to our expectations. And we’re on track to open 6 more doors this year, bringing our total store count to 14.”
Among the announced offerings for Beyond Yoga set for this year are locations in Boston’s Seaport neighborhood, Westport, CT and Marin, CA. It currently operates eight stores, also including five in California, as well as one location each in Chicago and Seattle.
For the half, Beyond Yoga’s sales climbed 10.8 percent to $72.0 million. The brand’s loss expanded to $7.5 million from a loss of $3.8 million a year ago. The revenue gains in the half were also supported by a broadened assortment of color waves and styles as well as new products like the LuxeFleece collection, expanded outerwear assortment and its lifestyle status trouser.
Beyond Yoga’s sales in Levi’s fiscal year ended December 1, 2024, were $131.1 million, up 13.1 percent year-over-year. Levi Strauss acquired Beyond Yoga in 2018 and last year said it has the potential to become a billion-dollar brand.
Image corutesy Beyond Yoga/Levi Strauss & Co.
