Beyond Coastal and Chums have named Rick Hess as its newest Florida-based sales representative. Hess has been a stalwart of the Florida angling, surf, and outdoor sports retail scenes, bringing over a decade of experience and a number of accolades to the Beyond Coastal and Chums brands.

As a former shop owner, I recognize products that are tailor made for specific regions, Hess said. No matter what you do in Florida you need sun protection, which means you need a way to hang on to those expensive glasses attached to your head and keep your skin protected. Beyond Coastal and Chums offers a one-two punch for the southeast sportsman.

Hess will manage accounts for Beyond Coastal and Chums outdoor sports and surf retailers. Hess diverse background includes 11 years as a sales rep, an angling retail shop owner, and a design consultant for angling industry brands. Hess service was recognized in 2010 when Scientific Anglers named him Rep of the Year. In 2009, Hess won an iCast Best of Show award for his contribution to an innovative rod series from G. Loomis.

Beyond Coastal makes a line of fragrance-free, Paraben-free, petroleum- free and Oxybenzone-free sun care products that have been top rated for safety and quality by the Environmental Working Group.  As a signatory of the Campaign For Safe Cosmetics, Beyond Coastal is committed to offering the cleanest, healthiest suncare products possible at a reasonable price.

The demand for a reef safe, clear sunscreen is huge here. My favorite is Beyond Coastals new Natural Clear SPF 30, Hess said.

Chums specializes in a diverse collection of accessories to core outdoors people in angling, lifestyle, hunting, hiking, climbing, and more.

I think Chums in Florida makes perfect sense just because of the number of glasses being sold here to active sports enthusiasts and patterns and styles to match each individuals style, Hess said.