Beretta has stepped up efforts to enhance it's presence at the chain store retail level by teaming with Outtech, Inc.

Citing the extensive experience and success Outtech has demonstrated within the outdoor industry, coupled with their “boots on the ground” approach to events and in-store promotions drove Beretta's decision.

“I look forward to joining forces with Outtech. They will be representing us for Bass Pro, Gander Mountain, Scheels, Academy and Dick's. The manpower they bring in the field from sales, in-store training, promotion and event representation on up through the corporate relationships they have will be second to none in the firearms industry. They have a proven track record of driving business at the store level. With their focus in this area and the strength of the Beretta brand we will be positioned for solid future growth together,” said Lee Colquitt, Director of Sales.

The continuing need for an ever stronger retail brand presence will drive Outtech's initial contacts with Beretta retailers through in-depth in-store training. Conveying the storied history of the Beretta brand initially through one-on-one interaction, followed by larger scale in-store events and promotions will allow retailers to better convey the quality and value the Beretta brand provides to the consumer.

Outtech's president, Jay Scholes stated, “We are very excited about our new relationship with Beretta. The firearm category is one that we have wanted to be involved in for a long time but had to find the right partner. We are honored to be working for a manufacturer with such a rich history and enduring reputation as Beretta and look forward to enhancing the consumer's enthusiasm for the Beretta brand.”