Beretta U.S.A. Announces Major Customer Service Initiatives

Beretta U.S.A. Corp. is launching three major programs intended to significantly enhance its customer service program, according to a release by the company.

The first part of the programs is the opening of regional Beretta service centers throughout the United States. Beretta U.S.A. has, for decades, used Bolsa Gunsmithing in California as a Gunsmithing and Warranty Service Center. Beretta U.S.A. has also now opened Gunsmithing Limited in Connecticut, Midwest Gun Works in Missouri and Briley in Houston, Texas as Beretta authorized service centers.

Each regional service center had to pass stringent criteria before it was selected by Beretta U.S.A.

“By establishing four regional service centers in various parts of the United States, in addition to our customer service center at the Beretta U.S.A. factory in Accokeek, Maryland, we hope to provide customers with quick turnaround, lower shipping costs and local expertise to support their Beretta, Sako and Tikka products,” noted Silven Gantt, Director of Customer Service, Defense and Commercial for Beretta U.S.A.

The second Beretta U.S.A. program is a partnership with Brownell's to provide spare part sales, storage and distribution for customers throughout the U.S. “Brownell's has a well-deserved national reputation as an efficient, prompt and effective part supplier and is widely recognized as the world's largest supplier of firearm accessories, gun parts and gunsmithing tools,” commented Gantt. “A partnership between Brownell's and Beretta U.S.A. was a logical step in our mutual desire to provide state-of-the-art customer service.”

Finally, Beretta U.S.A. has launched a new advanced customer service website that offers customers 24-hour a day, 7-day a week, 365 day a year access to their service information, including order status, service status, warranty registration, service center locations, dealer locations, product schematics, owner's manuals and an interactive customer support agent to answer questions. “We launched this website to give our customers quick and convenient information without the limitation of having to use the telephone or contact us only during standard business hours, “Gantt explained. “Our customers are now literally one click away from the service information that they need.”