Bear & Son Cutlery tapped Schooler Outdoor Marketing to grow its East Coast representation for its four brands—Gatco Sharpeners, Bear OPS, Bear Edge, and Bear & Son Cutlery—effective immediately.

The company said, “Schooler Outdoor Marketing’s reputation for professionalism and commitment aligns seamlessly with the specific requirements Bear & Son Cutlery sought in its new representatives.”

The company said the new agency will sell the Gatco Sharpeners line, offering dealers a comprehensive knife maintenance category to streamline their orders. The agency will also provide Blackhawk knives, including the latest automatics, fixed blades, tactical tools, and assisted-opening knives, under the Bear & Son Cutlery licensing agreement.