Global Brand Partners Pte. Ltd., the exclusive global apparel and footwear licensee of Beachbody, partnered with two-time Brazilian Jiu-Jitsu World Champion Bruno Pucci.
Hailing from Curitiba, Brazil, 27-year-old Pucci is currently a world-ranked professional Mixed Martial Artist. Pucci also coaches and trains other aspiring fighters.
Pucci will represent the Beachbody apparel and footwear collection at trade events, public appearances and on Beachbody gear social channels like Facebook and Instagram, as well as seasonal campaigns, effective immediately. He will also be wearing Beachbody apparel and footwear at all competitions.
“Not only is Bruno a champion in Jiu-Jitsu and MMA,” said Killick Datta, chief executive officer of Global Brand Partners, “But his grit and resolve align well with the Beachbody mission, which promotes dedication and commitment to fitness to achieve a healthy, fulfilling life.”
“I am so proud to be associated with the Beachbody apparel and footwear collection, and I look forward to training and competing in their technologically superior products,” said Pucci.
Beachbody performance apparel and footwear is slated for launch in retail stores worldwide for Spring/Summer 2018.
Photo courtesy Beachbody
