The Beachbody Company, Inc. changed its name from Beachbody to BODi, reflecting the digital platform’s recently founded Health Esteem category.
On the BODi platform, the company encourages consumers to “embrace their authentic selves before pursuing health and fitness goals” and created a channel with monthly Mindset master classes, hiring fitness expert-turned-author and positive psychology performance coach Petra Kolber as vice president of personal development and Mindset.
“We felt it was important to change the name of the platform from Beachbody because it was actually focusing people on an outcome and an ideal,” said Carl Daikeler, co-founder, chairman and CEO of BODi. “People don’t care about the outcome if it’s at the expense of their self-esteem or lifestyle. The industry is quick to talk about how amazing its services are, but people know better. Before they engage, they need to know how they’re going to overcome the obstacles which have derailed them in the past. That’s the power of a Health Esteem routine. It’s built for real life, with recovery tools so people never feel like they failed, and it’s how a great life can co-exist with the pursuit of health and fitness goals. Nobody else was enabling that. Now we are.
Kolber said, “Since I have been working with clients in the area of positive mindset, it’s become clear that you’re not happy just because you look good, you’re happy when you feel good. I’m thrilled to help BODi innovate in the category of Health Esteem, the only category committed to helping everyone feel seen and achieve their version of a healthy fulfilling life.”
