The Beachbody Company, Inc. announced the appointment of Blake Bilstad as chief legal officer and corporate secretary of the company, effective October 28. As chief legal officer, Bilstad will serve as a key member of the subscription health and wellness company’s leadership team, reporting to Co-founder, Chairman and CEO Carl Daikeler.
Bilstad succeeds Jonathan Gelfand, who will serve as executive vice president, business and legal affairs, talent management and IP development, a newly created role focused on maximizing the company’s trainer and ambassador relationships and intellectual property assets.
“Blake brings significant public company and M&A experience to Beachbody, and a deep understanding of high-growth, technology-driven consumer companies, which will be of great value as we continue to execute our growth strategy and bring our complete fitness and nutrition solution to millions of customers over the coming years,” Daikeler said. “We are committed to ensuring that our leadership team has the best mix of experiences and skillsets and the right allocation of responsibilities as we continue our journey as a public company. Additionally, I want to thank Jonathan Gelfand for the significant role he has played in the evolution of Beachbody, and I am really excited to work with him as he takes on the critical task of maximizing our relationships with our brand ambassadors and Super Trainers, as well as expanding the value of our intellectual property.”
Bilstad offers more than 25 years of experience having served as counsel in leadership roles across health and wellness, technology, e-commerce, entertainment, and digital media companies, including extensive experience related to IPOs, M&A, IP and public affairs, and strategic advisor to executive teams and boards of directors.
“I am thrilled to join Beachbody at such an exciting time in the company’s history,” said Bilstad. “The company’s value proposition is unlike any other in the health and wellness space, and I am excited to partner with this team to position Beachbody for continued success and long-term value creation.”
Bilstad joins Beachbody from Dosist, a cannabis health and wellness company, where he currently serves as chief legal officer, corporate secretary and a member of its board of directors. He previously served as general counsel and secretary at WWE.
