After the separation from the German company Faggin, Dutch Accell Group Brand, Be One Bikes, will enter the German market direct.

Be One Bikes appointed Alexander Falk as sales manager Germany, Falk will be responsible for the marketing and sales activities in Germany. This year Be One invested a lot in research in the German market and visited a number of dealers. “The goal is to work very close with the dealers. At the moment we have one test shop that runs the whole collection for two months now and the results are above expectation. For the future Be One Bikes looks for a partnership that is based on a close cooperation, in building a bikes collection as well as marketing and sales. This approach has been successful in different countries for some time now,” Says Alexander Falk.

In the new 2004 Be One collection is based on the input from the German market.

The first presentation of the new collection will be at the EuroBike show in Friedrichshafen. On Friday right after the show Be One will introduce the new movie Rise.