Bauer Performance Sports Ltd. announced a multi-year partnership with G-Form LLC, a leader in the design and development of impact protection for elite athletes and consumer products. This exclusive partnership will utilize patented technologies developed by both companies to launch FLEXORB, an innovative new material to be used in numerous protective products across the Bauer Performance Sports platform.
“We’re excited about this new partnership because our consumers demand state-of-the-art technologies and by working with G-Form we will once again be able to elevate player protection across all of our sports,” said Kevin Davis, President and CEO of Bauer Performance Sports. “FLEXORB, which is exclusive to Bauer Performance Sports, is a next generation technology that advances player protection without sacrificing comfort and mobility.”
FLEXORB will debut in Bauer Hockey’s latest line of protective base layer and the company’s newest elite helmet, the BAUER RE-AKT 100, both of which were unveiled this week at the company’s annual BauerWorld event. BauerWorld is a multi-sport week-long product and apparel showcase with more than 600 of the world’s leading retailers.
The new line of base layer features FLEXORB material strategically placed in vulnerable areas such as the clavicle or lower rib area for added protection. In creating FLEXORB, the new base layer provides athletes with exceptional protection, flexibility and durability due to both G-Form and Bauer’s patented and proprietary hinging methods, composite structures as well as materials and design elements that allow for unrestrained movements.
In the RE-AKT 100, FLEXORB will be utilized in the SUSPEND-TECH 2 liner system, a free-floating suspension liner that moves independently from the inner foam to help reduce excessive movement at impact and manage rotational impacts. The new BAUER base layer and RE-AKT 100 helmet will be available at retail locations throughout the world this spring.
G-Form has developed leading athletic protective products utilizing its Reactive Protection Technology(RPT), a soft padded material that stiffens upon impact and absorbs more than 90 percent of the energy transfer. RPT is a blend of PORON® XRD, which is currently used in elite BAUER helmets and other protective products, and other proprietary G-Form materials and composites.
“G-Form’s partnership with Bauer is the perfect marriage of our cutting edge impact and composite technologies with Bauer’s legendary commitment to relentlessly improving performance,” said G-Form VP of Innovations Thom Cafaro. “The utilization of G-Form in the new FLEXORB line of products creates a combination of comfort and protection never before possible.”
