Battle Sports Science said it signed Detroit Lions defensive tackle, Ndamukong Suh, as the first endorser of its Impact Indicator line. The Impact Indicator is designed to measure the G-force and duration of hits sustained by an athlete’s head during play.
Battle Sports Science, based in Omaha, said the product uses highly sophisticated technology and proprietary software, embedded in a helmet chinstrap, to signal the possibility of a head injury. This product will alert referees, players and coaches to get a player off the field for a medical assessment. In 2011, there will be limited availability of the Impact Indicator and only select sporting goods retailers will carry the product.
Suh, a rookie last year for the NFL’s Detroit Lions, was the number two overall pick in the 2010 NFL draft and the first defensive player to win the 2010 NFL Rookie of the Year award.
“We couldnt be more excited to partner with Ndamukong Suh and have him be the first NFL player during the 2011 football season to align with the Impact Indicator,” said Chris Circo, CEO of Battle Sports Science. “With the Impact Indicator, Suh is becoming a pioneer in professional football by helping others understand the dangers and importance of early detection for a possible head injury in a player through the use of advanced sports technology.”
Additional sports safety products produced by Battle Sports Science include the Battle Shield, DMask, 100MPH Helmet and select TapoutPro products.
