Bass Pro Shops has partnered with the National Rifle Association (NRA) to sponsor the No. 39 Chevrolet Impala driven by Ryan Newman in the July 2 Coke Zero 400 NASCAR Sprint Cup Series race at Daytona (Fla.) International Speedway.
Newman proved strong in the season-opening Daytona 500, as the Stewart-Haas Racing driver led nine times for a race-high 37 laps before two late-race accidents conspired to leave him 22nd. Hell look to pick up where he left off in February when he takes the wheel of the No. 39 Bass Pro Shops/NRA Chevrolet in the Coke Zero 400.

The one-race primary sponsorship is an extension of Bass Pro Shops overall relationship with Stewart-Haas Racing and team co-owner Tony Stewart. Bass Pro Shops has served as an associate sponsor of Stewart-Haas Racing since the team’s inception in 2009 and has been a primary sponsor of Stewart’s World of Outlaws Sprint Car Series team since 2005. The outdoor retailer has also been a personal sponsor of Stewart since 2002.

“Tony Stewart and Ryan Newman are not only racers, but theyre also outdoorsmen and conservationist,” said Johnny Morris, founder of Bass Pro Shops. “This was an excellent opportunity for us to connect our partners and our customers, all while highlighting and saluting the NRA’s conservation efforts.”

“Were obviously very proud to expand our relationship with Bass Pro Shops,” Stewart said. “Theyve been a great partner of mine for years, and as theyve grown, so have their ties to our racing endeavors, starting with our grassroots motorsports program in the World of Outlaws and continuing with our NASCAR team.

“Johnny Morris is a great friend and strong supporter of Stewart-Haas Racing, and were honored to have him and the NRA with us in a much larger capacity at Daytona.”