Bass Pro Shops and Cabela’s, together with Luxottica Group, announced plans to roll out Sunglass Hut retail shop-in-shop concepts in approximately 160 locations across the U.S.
Sunglass Hut will be the exclusive seller of sunglasses at all Bass Pro Shops and Cabela’s locations. Customers will have to access to sunglass brands including Ray-Ban, Oakley, Maui Jim and Costa, both in stores and online at basspro.com and cabelas.com.
The brands first partnered together in May 2015 with the opening of Bass Pro Shops at the Pyramid in Memphis, TN. Located inside a massive transformed sports arena along the banks of the Mississippi River, the immersive experience, operated by Bass Pro Shops, includes a Sunglass Hut shop-in-shop within the iconic 535,000-square foot national destination.
As part of the partnership, Sunglass Hut will join Bass Pro Shops and Cabela’s in advancing conservation through a donation to Johnny Morris’ Wonders of Wildlife National Museum and Aquarium.
The first new shop-in-shop experiences will open in May 2018, with the full roll-out expected to be completed by the third quarter of 2018.