Bass Pro Shops launched a gift card solution on the Facebook platform.  The gift card allows Bass Pro Shops' customers to create customizable messages that can be redeemed at any Bass Pro Shops retail location, online or on the phone.

A link for a duplicate virtual card is sent to an email address for printing options as well. The Facebook gifting also helps ensure important to remember birthdays and anniversaries.

Said Greg Thompson, corporate
incentives manager, Bass Pro Shops. “We're thrilled to expand that
relationship with the addition of our gift card store on the Facebook
platform.  More than 100 million passionate customers visit our stores
each year for hunting, fishing, fly fishing, boating and water sports,
camping, hiking and more.  These outdoor enthusiasts are an ideal fit
for social networking and gifting. The customization options – with
imagery, audio and text messages – will take gifting to a whole new
level.”

Bass Pro Shops' Facebook platform storefront is fully branded and can
be found at http://transactionwireless.com/basspro/.