Verde PR & Consulting has been named public relations agency of record for Balega, leading designer and manufacturer of technical performance socks. Known for technical excellence, superior fit and unbelievable comfort, Balega has tasked Verde with increasing brand visibility through the development and implementation of traditional public relations communications.
We are excited about our partnership and are very much looking forward to our work with the Verde team, said Balegas VP of Sales and Marketing, Tanya Pictor. Verdes deep understanding of our business needs and extensive industry experience are the perfect fit for the Balega brand.
The number one selling sock brand in the American run specialty market, Balega is celebrating a decade of innovation this year. An American-South African initiative, the company develops all product at a South African production facility using the best performance yarns manufactured and shipped from the U.S.
In our markets, we all agree that product is king. Balega socks are renowned for quality, comfort, durability and sport-specific performance – it’s a fantastic brand and product story that’s just waiting to be told,” said Kristin Carpenter-Ogden, founder and CEO of Verde. “The Balega fan base is fanatical about the product and the company has an outstanding reputation in the outdoor and endurance markets.”
Partnering with Balega during such a pivotal time is very exciting. Were very much looking forward to building and executing successful integrated communications campaigns to create buzz and engagement around the Balega brand and product collection.”
With over a decade of experience in the outdoor, fitness and lifestyle markets, Verde PR & Consulting is a leading brand communications agency with offices in Boulder and Durango, Colo. and Jackson, Wyo.