Following on the heels of a record 2004 year when sales jumped 88% to $27.4 million, in 2005, Backcountry.com sales jumped 89% to $52 million in revenue. In order to suport this rapid rate of growth, the company has invested in a new 210,000 square feet warehouse, which is currently in operation and several upgrades to its infrastructure, including new IBM blade servers.
Much of the growth was attributed to new micro sites like SteepandCheap.com, Tramdock.com, and Dogfunk.com.
“For Backcountry.com, 2005 was a monster year for building infrastructure. We invested everything we had to make the operational foundations of the company strong and now we have faith,” said a company spokesperson. “So whats up in 06? Well
2006 is “The Year of the Customer”. There are enough shiny new toys for us, now were getting some serious religion about making the customer the center of our universe. We always thought we were showing them 'The Love,' but we discovered some warts, some ways in which the customer wasnt coming first, and now were out to change that. How? Youll see soon enough. (Thats our forward looking statement.)”
“When people ask us about our growth secrets, we sort of scratch our heads, because there arent any, but we cant pitch the business media stories about that
not that we havent tried,” said Mike Geraci, from Backcountry.com. “At Backcountry.com we all work until it hurts and then we work some more. Weve been blessed by good fortune, but much of it has been because we are all right there working our hearts out. It turns out that sweat is the magic elixir for success.”