Backcountry, the online specialty retailer for outdoor gear and apparel, reported it will expand its wholesale business, starting with its in-house Backcountry brand, selling since 2018, through select nationwide retailers, beginning in fall 2024.
“Backcountry has made significant strides in creating an omnichannel experience for its consumers,” said Colby Black, Backcountry CPO. “In the past three years, we’ve opened nine brick-and-mortar stores, and now we’re broadening our reach with wholesale. This expansion will help build brand awareness, consideration,and sales in key regions. We connect people to the outdoors by offering the best gear on the market, and venturing into wholesale will further strengthen that mission.”
The wholesale assortment will include products from the brand’s FW24 line, including the Backcountry Cottonwoods Gore-Tex Jacket and Backcountry Shell Anorak.
“From the Wasatch Mountains in our own backyard to countless summits worldwide, the Backcountry team has built upon 27 years of mountain experience to design and create unique product in the marketplace,” said Colleen Burns, Backcountry senior director of owned brands. “Thoughtful innovations and decades of expertise are intertwined within each product designed in-house. Collaborations with Gore-Tex, Pertex and Allied Down have been key in elevating our offering and pivotal in getting us to the point where wholesale is a natural step forward.”
Select Backcountry products will become available select retailers starting September 2024.
Photo courtesy Backcountry
