Babolat announced its new partnership with The Championships, Wimbledon.
Starting Jan. 1, 2013, and for a period of five years, Babolat will
become the official shoe brand of The Championships, Wimbledon.
“Wimbledon is an iconic tennis tournament and an international tennis
brand. We're proud to be able to establish a partnership between
Wimbledon and our Babolat tennis shoes. With Wimbledon, we share both
being at the origin of tennis and being on the cutting edge of the
sport. Our high standards for equipment are demonstrated each day, on
courts everywhere in the world, and from now on, on the grass at
Wimbledon,” said Eric Babolat, Chairman and CEO of Babolat.
As from 2013, Babolat will equip the ball boys and girls during The Championships.
Mick Desmond, Commercial Director at the All England Club said: “We are
delighted to be in partnership with Babolat for the provision of shoes
for our ball boys and girls on the grass courts at Wimbledon. Babolat
and Wimbledon share many of the same brand values as well as a strong
heritage in tennis and we look forward to a long association in the
years to come.”
Created in 1875, in Lyon, France, Babolat is the longest-running international company specialized in tennis.
