Axcent Sports, the exclusive supplier of Descente Cycle, Run, Triathlon and Fitness apparel in the USA and Canada has added key sales reps in important territories over the last several weeks in preparation for its Spring 2005 product launch. Chris Watson, the long-time and well known rep in Texas and his associate, Nathan Frazier have been added for Texas. Chris will focus on the northern tier of the state, and Nathan is focused on the southern tier.

Michael King, a winning bike racer and highly respected rep has been added for the states of Illinois, Wisconsin, Minnesota, Iowa and Missouri. It’s a large territory but is familiar to Michael, as he has catered to that entire region for more than 15 years. Michael currently is one of Felt Bicycles highest grossing reps.

Wayne Mansfield and his associate, Scott Williford will cover the southeastern states of North Carolina, South Carolina, Georgia, Mississippi, Alabama and Tennessee. Wayne and Scott carry a diverse range of products, and have become essential elements to the retail trade in their respective territories.

All of the new reps for Descente are either active racers or former bike racers. Of the 19 sales associates representing Descente, 17 are either active or former bike racers and all are currently active on the bike