Aventura Clothing formed a partnership with Uncommon Threads, a boutique style clothing program wherein survivors of domestic violence and women in need receive styling services and new clothes.
As part of the partnership, Aventura will be donating new clothing quarterly that gives women the opportunity to be outfitted to raise self-confidence and feel empowered in their daily lives.
Uncommon Threads was founded by The Midlife Fashionista blogger, Susan Kanoff, who drew upon her background as a wardrobe stylist and social worker to launch the organization.
Women who visit Kanoff’s boutique have been referred by a social worker, doctor, church, social service organization or a therapist. For a $10 donation that can be waived if the woman cannot afford it, Uncommon Threads offers these women everyday clothing that makes them feel beautiful and raises self-esteem.
“What we wear can have a huge impact on how we feel about ourselves and how others view us,” said Kanoff. “My goal is to give struggling women a new look that will inspire self-confidence.”
In 2005, the first Aventura collection debuted with the aim of “helping the Earth, one garment at a time” and featured organic, bio-based and sustainable fabrics. In 2014, the brand extended their vision with the launch of its brother brand Ecōths, a men’s casual lifestyle clothing company that continued the use of eco-friendly fabrics and took stewardship one step further by donating 3 meals to food banks across the country for every garment sold. Today both brands create eco-friendly clothing for women and men living active lifestyles.
“Our goal has always been to create clothes that enable women to feel good about looking great,” said Tom Williamson, VP of sales and marketing at Aventura. “We are excited to play a part in helping Susan’s dream become a reality and assisting these women who are trying to get back into the workforce and become a part of society again.”
Photo courtesy Aventura
