Reebok Aiding Sidney Crosby’s Olympic Theft

Reebok is helping Sidney Crosby, the Canadian hockey Olympic star relocate his stolen hockey gear. Crosby, who scored the winning goal in overtime to defeat the US 3-2 this February in Vancouver, wants his gold-medal winning stick and glove back. Reebok C

PUMA Acquires Cobra Golf

Puma signed an agreement to acquire 100% of the golf equipment brand Cobra Golf from Acushnet Company, the golf business of Fortune Brands, Inc. The acquisition includes the Cobra brand as well as related inventory, intellectual property and endorsement c

Zappos Introduces Zappets

Zappos has launched a new campaign to celebrate its customer service reps. The campaign features puppet characters, called Zappets, that resemble Muppets and centers around the notion of “delivering happiness.”…

Jarden Reiterates Five-Year Growth Plan

Jarden Corporation, at an analyst meeting in New York City, reaffirmed its objective to achieve diluted earnings per share of $5.00 within five years. At the Analyst and Investor Day hosted by the parent of Coleman and K2 Sports, senior management provide