Author: Teresa Hartford

Furthering its commitment to transparency and sustainability in the supply chain, ISA TanTec announced its LITE (Low Impact To the Environment) Sourcing concept. While meeting LWG criteria for purchasing of raw materials, ISA TanTec has now developed a more stringent sourcing protocol under the framework of LITE. Focusing on the sustainable use of natural resources, […]

Seventh Generation* today announced a five-year partnership with Alterra Mountain Company. Under the agreement, Seventh Generation will provide a full range of professional cleaning and disinfectant products. Starting this month, Seventh Generation will be the preferred front of house cleaning supplier for Alterra Mountain Company’s North American destinations including Steamboat and Winter Park Resort in […]

USA Swimming and swimwear brand Arena today unveiled its Team USA Bishamon Collection. Select pieces will be worn by all U.S. swimmers within the competition venue in Tokyo. “Arena has truly outdone themselves with the Bishamon Collection not only creating stylish pieces for both our athletes and fans but seamlessly marrying the rich tradition of […]

Pro-Tec Athletics released its Orb Activate Vibrating Massage Ball. The 4.5-inch vibrating massage ball offers targeted deep tissue massage while the vibration stimulates circulation. With three vibration settings: low, mid and high, consumers fully control the intensity level for muscle recovery in the quadriceps, hamstrings, hip flexors, glutes, and more. The 4.5” diameter and spherical shape […]

Hyperice announced a multi-year partnership with the University of Kentucky men’s basketball program. Its men’s team includes eight National Championships and 17 Final Fours. Kentucky players will have sideline access to Hyperice’s Hypervolt Bluetooth massage device. Kentucky Wildcats men’s basketball is also the first team to install the Hypervolt Hyperbox “The University of Kentucky men’s […]

Jordan Brand announced the signing of Washington Wizards Bradley Beal and Brooklyn Jersey Nets up-and-comer Caris Levert to endorsement deals. Beal told Jordan Brand in an interview that he was inspired to join the brand by Ray Allen. “He had all the different colorways and even rocked retros. As a fan of his game, I’d […]

Pantone has selected 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as its Colors Of The Year for 2021. In a press release, the company said the two independent colors highlight how different elements come together to support one another and best express the mood for Pantone Color of the Year 2021. The colors symbolize both […]

Apple announced Fitness+, the company’s first fitness experience built around Apple Watch, is launching December 14. Apple Fitness+ will offer studio-style workouts on an iPhone, iPad and Apple TV with workout metrics from Apple Watch for an anytime personalized experience. Apple Fitness+ is launching with 10 most used workout types including HIIT, Strength, Yoga, Dance, […]

Of the many face masks Running World tested for its Best of 2020 Award, Under Armour’s Sports Mask won this year’s coveted award. With running continuing to boom during COVID-19 lockdown, the mask allows wearers to get out and on the road or trail with ease of mind. The product offers an inner lining made […]

“The inspiration behind the design of the [Asics’ Solution Speed FF 2] product comes from the players’ motion on court. When they dash or turn direction to glide across the court to win a crucial point, I always envisage invisible sparks that fly from their feet. We visualized that impression with radial lines that are […]

Cycling has always lived in the soul of the Adidas brand from the early 1950s when Adi Dassler began creating cycling footwear. And so, Adidas has decided to get back into the cycling business with its Road Shoe. In communicating with the cycling communities in Los Angeles, London and Germany, Adidas found that there was […]

The Mirage Mox, dropping today, is the latest addition to PUMA’s growing collection of “Futro” shoe styles — fusing retro sneakers with futuristic inspiration and taking its design cue from the 90s-inspired running shoes. For close to a half-century, the Mirage has been in the Puma family first introduced as a lightweight track and field […]

Fashion designer Victoria Beckham and Reebok have once again collaborated on a new collection of gym-to-street wear-inspired pieces. In line with previous seasons, each style in Drop Four is vetted and worn by Victoria to ensure it reflects her vision. This approach is then fused with Reebok’s technology and innovation resulting in go-anywhere high-performance pieces. […]

Two-time overall World Cup champion and six-time Olympic medalist Bode Miller has been appointed Revo’s Global Brand Ambassador, Winter Sports. The announcement kicks off with the launch of ‘Revo x Bode Miller Goggles’, an exclusive goggle capsule collection offering tech innovation to enhance the on-slope experience. Bode’s long-term alignment with Revo aims to propel the […]