Author: Teresa Hartford

Jordan Brand announced the signing of Washington Wizards Bradley Beal and Brooklyn Jersey Nets up-and-comer Caris Levert to endorsement deals. Beal told Jordan Brand in an interview that he was inspired to join the brand by Ray Allen. “He had all the different colorways and even rocked retros. As a fan of his game, I’d […]

Pantone has selected 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as its Colors Of The Year for 2021. In a press release, the company said the two independent colors highlight how different elements come together to support one another and best express the mood for Pantone Color of the Year 2021. The colors symbolize both […]

Apple announced Fitness+, the company’s first fitness experience built around Apple Watch, is launching December 14. Apple Fitness+ will offer studio-style workouts on an iPhone, iPad and Apple TV with workout metrics from Apple Watch for an anytime personalized experience. Apple Fitness+ is launching with 10 most used workout types including HIIT, Strength, Yoga, Dance, […]

Of the many face masks Running World tested for its Best of 2020 Award, Under Armour’s Sports Mask won this year’s coveted award. With running continuing to boom during COVID-19 lockdown, the mask allows wearers to get out and on the road or trail with ease of mind. The product offers an inner lining made […]

“The inspiration behind the design of the [Asics’ Solution Speed FF 2] product comes from the players’ motion on court. When they dash or turn direction to glide across the court to win a crucial point, I always envisage invisible sparks that fly from their feet. We visualized that impression with radial lines that are […]

Cycling has always lived in the soul of the Adidas brand from the early 1950s when Adi Dassler began creating cycling footwear. And so, Adidas has decided to get back into the cycling business with its Road Shoe. In communicating with the cycling communities in Los Angeles, London and Germany, Adidas found that there was […]

The Mirage Mox, dropping today, is the latest addition to PUMA’s growing collection of “Futro” shoe styles — fusing retro sneakers with futuristic inspiration and taking its design cue from the 90s-inspired running shoes. For close to a half-century, the Mirage has been in the Puma family first introduced as a lightweight track and field […]

Fashion designer Victoria Beckham and Reebok have once again collaborated on a new collection of gym-to-street wear-inspired pieces. In line with previous seasons, each style in Drop Four is vetted and worn by Victoria to ensure it reflects her vision. This approach is then fused with Reebok’s technology and innovation resulting in go-anywhere high-performance pieces. […]

Two-time overall World Cup champion and six-time Olympic medalist Bode Miller has been appointed Revo’s Global Brand Ambassador, Winter Sports. The announcement kicks off with the launch of ‘Revo x Bode Miller Goggles’, an exclusive goggle capsule collection offering tech innovation to enhance the on-slope experience. Bode’s long-term alignment with Revo aims to propel the […]

Bode Miller, two-time World Cup champion and six-time Olympic medalist, today announced the upcoming launch of his tech venture, SKEO, a digital ski platform powered by physician-led Snowcookie Sports, that invites users to analyze and improve their skills, exchange stats, embrace safety, and enjoy their time on the slopes. Bode saw a gap in the […]

L.L.Bean and the National Wildlife Federation created a program for kids called “The Green Hour” featuring seasonal activities they can do to spend more time outside. With COVID-19 stay-at-home orders, parents and kids are experiencing higher levels of stress according to research from the American Psychological Association. And between remote learning and more unstructured leisure […]

Nemo has donated 1,600 sleeping bags to Big City Mountaineers and its partners to get more kids outside. “Big City Mountaineers and their program partners are leaders in breaking down barriers to outdoor access,” said Mike Welch, VP of Global Sales for NEMO. “We’ve been donating a portion of our sales over the Labor Day […]

Teton Gravity Research (TGR) recently dropped its TGR Sun Optics collection of sunglasses handmade in Italy with polarized lenses by Carl Zeiss. Under development by TGR designers and partners at Zeiss since 2018, the collection is the next step in the evolution of TGR Optics. TGR has traveled the world for the past 25 years […]

HitchFire Grills is expanding its footprint releasing its Forge 15 grill at REI and Backcountry.com and going live soon with Camping World. The brand, launched in Fall 2020 by the founders of Tepui Tents, is anticipating strong growth moving into 2021 with additional retailers coming onboard and strong market indicators for category growth in the […]