Author: Teresa Hartford

Lululemon released its first footwear collection with four women’s styles, including its first running shoe, the Blissfeel. The company said it would release three more women’s specific shoes in the coming months and a men’s footwear collection in 2023.   “Footwear is the natural next step for us to expand and apply our long history […]

Flexia Pilates released its AI-enabled Pilates Reformer. It provides real-time feedback and tracks progress to make personalized recommendations to help users reach their fitness goals. The Reformer offers a dedicated virtual studio that allows users to stream certified instructor-led Pilates classes on demand. The professional-grade, easy-to-adjust smart Reformer uses goals and movements to improve form […]

Skechers announced it has signed on as the official footwear sponsor of the US Open Pickleball Championships. “Pickleball adds another pillar to our established running, golf and performance walking business. This sport is easy to learn and great for families, so footwear featuring our advanced comfort technologies will be a perfect fit for casual and […]

Fin-Nor, the saltwater fishing brand founded in 1936 with the invention of the big game saltwater reel, announced a brand relaunch and introduced a line of performance sunglasses for anglers. “This next evolution of the Fin-Nor brand is the most exciting yet and stays true to our mission to create tools that help men and […]

Nemo, the outdoor gear and accessories manufacturer, announced its 2022 line of new and updated backpacking gear with an increased focus on sustainability, weight reduction, and insulation. “One of the most exciting updates for the 2022 line is the new OSMO recycled fabric in the Dagger OSMO and Hornet Elite OSMO series. OSMO fabrics are […]

ISA TanTec, a manufacturer of leather known for its LITE (Low Impact To the Environment) manufacturing systems, announced that Mississippi TanTec (MTL), located in the U.S., has undergone the Leather Working Group (LWG) audit protocol and received certification as a gold-rated tannery. “We did not slow down on investing in sustainable projects even during the toughest time of […]

The Fox U.S. Open of Mountain Biking announced that the 2022 race festival would return to Killington Resort from September 15-18. Founded in 2003, the event was last hosted at the Killington Resort in 2018. Top professional racers worldwide will compete for the $80,000 prize purse with this year’s top male and female Open Class […]

Nordica announced the release of its Unleashed collection for the 2022/23 season. The five-model collection is designed for the “modern freeskier” who spends days “off-trail in the woods, chasing pow and getting creative.”  “Skis in the Unleashed collection have the perfect marriage between playfulness and the Nordica performance,” said Nordica North America’s Director of Marketing […]

Giro Sport Design, the manufacturer of performance snow helmets and goggles, has launched the Tor Spherical and Tenaya Spherical helmets available in Fall 2022. “From dawn patrol missions to last chair, these helmets provide the perfect blend of features and protection that any serious rider demands,” said Giro Brand Manager, Josh Reid. “Our team of […]

CEP Compression launched its Run Sock 4.0. Building on its portfolio of medical-grade compression sportswear, the sock offers better foot padding and enhanced ventilation with a blend of breathable materials. “We’re constantly striving to optimize our products through scientific research and testing as well as collaboration with athletes and designers to achieve the highest quality […]

Cotopaxi, a certified B Corp., announced its Do Good Ambassadors—a group of mentors, humanitarians, environmentalists, creators, and community leaders. “These ambassadors are an extension of Cotopaxi’s brand and mission to harness the power of adventure to make the world a better place,” said Cotopaxi. (Ambassador bios were provided by Cotopaxi in a release.) “Surfer, veteran, […]

SHRED. announced it will debut its lens technology—Contrast Boosting Lens 2.0—and provide its athletes with its latest innovation for competition in the Beijing Olympics. “This lens technology has been five years in the making, and we are extremely proud and excited for the launch to happen when it counts the most,” explained SHRED Co-founder, Chairman […]

NYCRUNS, the organizer of the 2022 NYCRUNS Brooklyn Marathon and Half Marathon, announced that Adidas has joined as the Official Footwear and Apparel Partner for the event, scheduled to be held in Brooklyn, NY, on April 24. With an expected field of more than 20,000 runners, the 2022 race could rank as one of the […]

Stio expanded its line with a glove collection featuring seven styles for use in winter that feature PrimaLoft Gold insulation, Pittards leather grips and Gore-Tex waterproof technology. “Keeping your hands warm and functional during winter can completely save your day. It enables us to stay outdoors longer, enjoying the activities we love most,” said Stio […]

Jenson USA has added a new service for customers by introducing its Suspension Service, which allows mountain bike riders in the U.S. to send their suspension components direct to Jenson USA to have professional, factory-level service performed on the forks and shocks of their bikes. “We are all thrilled to bring this new suspension service […]