The global fitness provider, announced that Mohammed (Mo) Iqbal has joined the company in the newly created role as chief strategy. As the founder and CEO of SweatWorks, a digital agency specializing in fitness technology, he has been “at the forefront of AI, interoperability and data-driven personalization.”
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
TaylorMade CFO Named as New Board Chair of Youth on Course
Rick Paschal, executive vice president and chief financial officer of TaylorMade, has been appointed the new chair of the Board of Directors of Youth on Course, a non-profit that offers kids opportunities through golf that will have a life-long impact.
Pickleball Kingdom Franchise to Open in Ocala
Tim Campbell will open a 37,000-square-foot facility in Ocala, FL, featuring 13 professional-grade indoor courts in Summer 2025. The franchisee is a senior operations manager with extensive private and law enforcement experience.
Perfect Moment Enlists Sales Agencies in Southern Europe and Japan
These new Southern Europe and Japan agencies partnerships with TBrand and Maison DixSept follow Perfect Moment’s recently announced North America sales agency partnership with CD Network.
PickUp USA Basketball to Open in Charlotte Metro
The Concord, NC gym is a franchised location owned by Kim and Peter Betz, with a targeted a mid-November soft opening.
Imperial Promotes David Shaffer to Brand President
Shaffer has been with Imperial for over 13 years, serving in roles including director of marketing, VP of sales and marketing, and, most recently, as senior vice president of sales.
MSG Sports Names Chief Operating Officer
Before joining Madison Square Gardens Corp. in 2008, Jamal Lesane worked as an associate counsel at HBO, providing legal support and counsel to HBO Sports and HBO Licensing and Retail. Before that, he was a corporate lawyer at Covington and Burling LLP. He received his J.D. from Harvard Law School.
Fanatics Inks Partnership Deal with New Zealand Rugby
Fanatics will become the master licensee for New Zealand and will run the e-commerce and physical retail for the All Blacks and the Black Ferns.
Volvik USA Expands North America Leadership Team
As director of business operations for North America, Matt King has over a decade of experience overseeing operational efficiencies, improving processes and managing resources, most recently at RSR Group, Inc.
PetSmart Goes for the Gold with Team USA Collection for Dogs
The limited-edition stars, striped and sporty collection for soccer, karate and basketball, also features tracksuits, hats and gold medal toys for pets to show “team pride in style.” PetSmart Doggie Day Camps will host a one-day-only Team USA-themed Doggie Day Camp experience on August 8, 2024, to celebrate and support Team USA.
Nike Deepens Commitment to Champion Women’s Sports
Nike’s Athlete Think Tank, now in its third year, has expanded adding ten women athletes and four elite women coaches to the collective.
Life Time Closes on $40M Sale-Leaseback Transaction
The proceeds will reportedly support growth and strengthen the company’s balance sheet.
Wellness Pet Company Welcomes New Chief Marketing Officer
Giorgio brings 20-plus years of consumer marketing experience to Wellness Pet where she will serve as the creative force behind the company, leading brand strategy to engage next-gen pet parents.
Puma SE Appoints Supervisory Board Members
Harsh Saini and Roland Krüger were appointed independent members of the company’s Supervisory Board for a three-year period.
G/Fore Arrives in the Big Apple
The pop-up retail space at 536 Madison Avenue is said to be consistent with the company’s locations in Scottsdale, AZ and Palm Beach, FL.
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