Major League Lacrosse Revamps Players Salaries

Major League Lacrosse (MLL) announced that the group owners voted unanimously to approve three significant changes to the league, all designed to invest in the league’s players and further enhance the quality of competition on the field.

Burton Names Sarah Crockett Chief Marketing Officer

Burton has announced Sarah Crockett as the company’s new chief marketing officer. Formerly the VP of integrated marketing and community engagement at REI, Crockett will now oversee all facets of Burton global marketing for the snowboard company.

StockX Secures $44M In Series B Funding

StockX, the sneaker and luxury products marketplace, announced that the company has closed a $44 million Series B funding round co-led by global technology-focused investment firms GV (formerly Google Ventures) and Battery Ventures.

Rudy Project North America Consolidates Offices In San Clemente

Rudy Project North America, exclusive distributors of Italian-made eyewear, helmets, prescription solutions and endurance sports gear, have announced they are consolidating their marketing, graphic design and public relations departments, which currently operate out of their Denver office, at their headquarters in San Clemente, CA.

TRX Partners With Bloomingdale’s

Bloomingdale’s has partnered with TRX, the maker leader in fitness equipment and app-based training technology, on Carousel, an immersive, rotating pop-up shop inside select stores.

Bravo Sports Appoints SVP Of Bike Specialty

Bravo Sports Corp. announced that Pat Hus, former show director of Interbike International Expo, has joined the company as the senior vice president of Bravo’s Specialty Bike division. In his new position, Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.

5.11 Opens Store In Cincinnati, OH

Tactical apparel and gear company 5.11 has opened a brick-and-mortar retail store in Cincinnati, OH, providing another building block to the company’s’s 2018 retail expansion goal of 50 company-owned retail stores.

Aisle Talk Week of September 10

Top headlines from the active lifestyle industry you may have missed this week, including the results of a new poll from Quinnipiac University that shows American voters approved, by a ratio of 49-to-37 percent, Nike’s decision to include Colin Kaepernick in the company’s “Just Do It” anniversary ad campaign.

Sears Holdings Widens Q2 Loss

Sears Holdings Corporation reported a net loss of $508 million, or $4.68 a  share, compared to a net loss of $250 million, or $2.33, for the second quarter of 2017. Total sales were down 25.6 percent due to store closings. Comps slid 3.9 percent.