The expanded MLF program includes the addition of the Bass Pro Tour, a premier 80-angler, eight-event tour with a championship and heightened payouts, made possible through enthusiastic support from Bass Pro Shops and Outdoor Sportsman Group (OSG).
Author: SGB Media
Rhone Partners With The D10
Rhone, the activewear and lifestyle brand, announced a partnership with The D10, a national tour that uses athletic competition to produce a profound impact on pediatric cancer research.
New Era Becomes Official Outfitter Of CFL
The Canadian Football League announced that New Era Cap will become the league’s official outfitter, supplying all authentic on-field product to the league’s nine member clubs, starting in 2019.
Beeline Bikes Extends Service Platform to IBDs
Beeline and parent company Accell North America announced that the Powered by Beeline platform will become available to any independent bicycle dealer (IBD) to support revenue growth, drive innovation and improve customer acquisition and retention.
Major League Lacrosse Revamps Players Salaries
Major League Lacrosse (MLL) announced that the group owners voted unanimously to approve three significant changes to the league, all designed to invest in the league’s players and further enhance the quality of competition on the field.
DSW Appoints Ekta Singh-Bushell As Independent Director
DSW Inc. appointed Ekta Singh-Bushell to the company’s board of directors.
Burton Names Sarah Crockett Chief Marketing Officer
Burton has announced Sarah Crockett as the company’s new chief marketing officer. Formerly the VP of integrated marketing and community engagement at REI, Crockett will now oversee all facets of Burton global marketing for the snowboard company.
Trump Set to Move Forward On Next Round Of China Tariffs
The Trump administration is moving forward with plans to impose new tariffs on $200 billion of Chinese imports. Beijing is considering retaliatory measures, according to The Wall Street Journal.
StockX Secures $44M In Series B Funding
StockX, the sneaker and luxury products marketplace, announced that the company has closed a $44 million Series B funding round co-led by global technology-focused investment firms GV (formerly Google Ventures) and Battery Ventures.
Implus Announces Interex Industries As Canadian Distributor For Stabil
Implus, the provider of athletic, fitness and outdoor accessories, announced a strategic partnership with Interex Industries Inc. to distribute Stabil performance footwear traction products across all Canadian territories for the independent retail and safety, and industrial markets.
Lizard Skins Announces First-Ever Outdoor Trail Grant Program
Lizard Skins launched the company’s first-ever trail grant program to begin the first day of Interbike 2018. The Lizard Skins Outdoor Trail Grant will award three $1,500 grants to Lizard Skins direct dealers.
Rudy Project North America Consolidates Offices In San Clemente
Rudy Project North America, exclusive distributors of Italian-made eyewear, helmets, prescription solutions and endurance sports gear, have announced they are consolidating their marketing, graphic design and public relations departments, which currently operate out of their Denver office, at their headquarters in San Clemente, CA.
U.S. Bicycling Hall Of Fame Announces Four 2018 Inductees
The inductees are Jennie Reed (Modern Road & Track Competitor), Eric Rupe (Off-Road Competitor), Jerry Ash (Veteran Road & Track Competitor) and Richard DeGarmo (Contributor to the Sport).
TRX Partners With Bloomingdale’s
Bloomingdale’s has partnered with TRX, the maker leader in fitness equipment and app-based training technology, on Carousel, an immersive, rotating pop-up shop inside select stores.
Bravo Sports Appoints SVP Of Bike Specialty
Bravo Sports Corp. announced that Pat Hus, former show director of Interbike International Expo, has joined the company as the senior vice president of Bravo’s Specialty Bike division. In his new position, Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.
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