Legendary Whitetails, an American clothing company for white-tailed deer hunters and their families, celebrates the hunt and the company’s heritage this season with a $1 million investment to promote hunting.
Author: SGB Media
Perry Ellis International, PGA Tour Announce New License Agreement
Perry Ellis International Inc. and the PGA Tour announced today an extension of their 14-year partnership through July 31, 2022, across all major channels of distribution.
Unifi Appoints Jorge Salazar As GM Of Unifi Central America
Unifi Inc. on Tuesday announced the appointment of Jorge Salazar as general manager of Unifi Central America Ltda. de CV (UCA).
VF Corp. Selects Denver’s Lower Downtown District For New Global Headquarters
VF Corp. on Tuesday announced that the company has selected 1551 Wewatta Street in Denver’s Lower Downtown (LoDo) district for the company’s new global headquarters.
The North Face Launches “New Explorers” Campaign
The North Face launched a global campaign “to inspire the spirit of curiosity and enable a generation of new explorers through an expanded definition of exploration as a state of mind.” The campaign includes rapper/producer Pi’erre Bourne, snowboarder Jess Kimura, filmmaker Jimmy Chin and activist Mikhail Martin.
Lululemon Athletica Names Sun Choe Chief Product Officer
Lululemon Athletica Inc. announced the promotion of Sun Choe to the role of chief product officer. Choe joined Lululemon in 2016 as senior vice president of global merchandising and subsequently assumed expanded responsibilities for all product functions on an interim basis.
Governor Brown Vetoes Key Outdoor Recreation Legislation
Governor Jerry Brown on Monday vetoed a bill to create the Office of Sustainable Outdoor Recreation in California, a bill which passed through the California legislature with overwhelming bipartisan support.
Texas Farm Bureau Bans Employees From Wearing Nike
The Texas Farm Bureau, the state’s largest organization representing farmers, is telling employees they can no longer wear branded Nike apparel on the job following the controversy over Nike airing TV commercials featuring former NFL quarterback Colin Kaepernick.
Big Rock Sports Issues Hurricane Florence Update
Big Rock Sports, headquartered in Graham, NC, sent out an e-mail to its partners indicating that the company’s headquarters escaped damage from Hurricane Florence, its office in Morehead City experienced minor damage, and Hamlet Distribution Center (RC) opened with a small crew on Monday and expects to “be back to full speed within the next couple of days.”
Columbia Sportswear Appoints Dean Rurak SVP Of North America Sales
Columbia Sportswear Co. on Monday announced the following management changes within the company’s North America Sales team. Dean Rurak, Columbia’s vice president of U.S. apparel sales, has been appointed senior vice president of North America sales for the Columbia brand, replacing Joe Craig.
Aventura, Ecoths Sponsor Continental Divide Trail Coalition
Family-owned and operated active lifestyle brands Aventura and Ecoths have partnered with the Continental Divide Trail Coalition (CDTC) as the official clothing sponsors. Both eco-conscious brands will outfit the entire CDTC staff with sustainable and adventure-ready styles for them to wear at events and in the office.
City Paddle Festival NYC Experiences Huge Turnout
City Paddle Festivals, a participatory three-stop Standup Paddleboard experience and celebration that connects some of the world’s most high profile cities (London, New York, Paris), hosted a massive number of fans and athletes for a day of SUP experiences, live music and a New York SUP Open, the second stop of the APP World Tour.
Winter Bookings Coming On Strong At Western Mountain Destinations
Although wildfires and smoke plagued many western states in July and August, as of Aug. 31, there has been very little negative impact on western mountain destinations.
Little Bellas Launches Ambassador Program
Little Bellas on Monday announced a new partnership with 16 female ambassadors to help grow the mission of empowering girls through sport. Through communication and participation in the Little Bellas’ programs, these inspirational ambassadors will be instrumental in achieving programming in 25 states and 60 programs by 2022.
Should The Outdoor Industry Welcome Selling On Walmart.com?
That was the question explored last week on RetailWire.com, the retail online discussion site, following the launch of Walmart’s Premium Outdoor Store and the consequent revolt after a number of outdoor vendors pulled their product from the site under pressure from outdoor retailers. Panelists were fairly split on the question.
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