Nike is increasingly seen getting a boost from the brand’s decision to include Colin Kaepernick in its “Just Do It” anniversary ad campaign, according to investor notes from Piper Jaffray and Canaccord Genuity. Canaccord conducted a poll that found consumers “overwhelmingly supportive” of the campaign.
Author: sportsoneauthor
Batch Bicycles Makes Formal Debut At Interbike
Batch Bicycles, a new brand serving specialty retailers in the United States, on Tuesday debuted the company’s line of bicycles at Interbike Marketweek, the bicycle trade show.
Legendary Whitetails Pledges $1 Million To Help Cover Hunting License Costs
Legendary Whitetails, an American clothing company for white-tailed deer hunters and their families, celebrates the hunt and the company’s heritage this season with a $1 million investment to promote hunting.
Perry Ellis International, PGA Tour Announce New License Agreement
Perry Ellis International Inc. and the PGA Tour announced today an extension of their 14-year partnership through July 31, 2022, across all major channels of distribution.
Unifi Appoints Jorge Salazar As GM Of Unifi Central America
Unifi Inc. on Tuesday announced the appointment of Jorge Salazar as general manager of Unifi Central America Ltda. de CV (UCA).
VF Corp. Selects Denver’s Lower Downtown District For New Global Headquarters
VF Corp. on Tuesday announced that the company has selected 1551 Wewatta Street in Denver’s Lower Downtown (LoDo) district for the company’s new global headquarters.
The North Face Launches “New Explorers” Campaign
The North Face launched a global campaign “to inspire the spirit of curiosity and enable a generation of new explorers through an expanded definition of exploration as a state of mind.” The campaign includes rapper/producer Pi’erre Bourne, snowboarder Jess Kimura, filmmaker Jimmy Chin and activist Mikhail Martin.
Lululemon Athletica Names Sun Choe Chief Product Officer
Lululemon Athletica Inc. announced the promotion of Sun Choe to the role of chief product officer. Choe joined Lululemon in 2016 as senior vice president of global merchandising and subsequently assumed expanded responsibilities for all product functions on an interim basis.
Governor Brown Vetoes Key Outdoor Recreation Legislation
Governor Jerry Brown on Monday vetoed a bill to create the Office of Sustainable Outdoor Recreation in California, a bill which passed through the California legislature with overwhelming bipartisan support.
Texas Farm Bureau Bans Employees From Wearing Nike
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Big Rock Sports Issues Hurricane Florence Update
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Columbia Sportswear Appoints Dean Rurak SVP Of North America Sales
Columbia Sportswear Co. on Monday announced the following management changes within the company’s North America Sales team. Dean Rurak, Columbia’s vice president of U.S. apparel sales, has been appointed senior vice president of North America sales for the Columbia brand, replacing Joe Craig.
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Winter Bookings Coming On Strong At Western Mountain Destinations
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