Swiftwick Adds Hafthor Bjornsson As Ambassador

Swiftwick, the performance sock company, signed Hafthor Bjornsson, the “World’s Strongest Man,” as the company’s newest elite athlete. Bjornsson joins the Swiftwick team as the brand launches the company’s first dedicated cross-training sock.

Oars Founder Inducted Into River Runners Hall of Fame

The John Wesley Powell River History Museum will induct a class of three influential river runners into the River Runners Hall of Fame during their annual benefit banquet in Green River, UT, on September 29. Gaylord Staveley, Kenny Ross and Oars founder George Wendt will be honored at the event.

Response to Walmart: Grassroots Outdoor Alliance Pens Open Letter

In an open letter to the outdoor industry, Grassroots Outdoor Alliance president, Rich Hill, addressed the organization’s concerns about the launch of Walmart’s premium outdoor platform. Hill called on the industry to “communicate openly, work together and resist the easy temptations of short-term thinking.”

Delta Apparel Increases Share Repurchase Authorization by $10 Million

Apparel, headwear and related accessories company Delta Apparel Inc. on Tuesday announced that the company’s board of directors has approved a new authorization under the company’s stock repurchase program for the repurchase of up to an additional $10 million of the company’s outstanding common stock, bringing the total amount authorized under the program to $60 million.

OIA Reacts To Tariff News

Rich Harper of the Outdoor Industry Association issued a statement regarding President Trump’s decision to impose $200 billion in tariffs on Chinese imports.

Wall Street Sees Nike Boost From Colin Kaepernick Ad 

Nike is increasingly seen getting a boost from the brand’s decision to include Colin Kaepernick in its “Just Do It” anniversary ad campaign, according to investor notes from Piper Jaffray and Canaccord Genuity. Canaccord conducted a poll that found consumers “overwhelmingly supportive” of the campaign.