Alliance Data Systems Corporation signed a new agreement to provide private label credit card services for Academy Sports + Outdoors.

Alliance Data said it will help drive customer loyalty to the Academy brand by launching a private label credit card program informed by customer insights. Leveraging Alliance Data’s digital and mobile expertise, the card program will feature a simple application process through Frictionless Mobile Credit. This patent-pending capability enables shoppers to apply for the Academy Sports + Outdoors Credit Card in a matter of seconds, anywhere in the store, through a text message and a few keystrokes. Shoppers who apply at the point of sale will also benefit from Alliance Data’s Driver’s License Instant Credit capability which simplifies the application process through the scan of the shopper’s driver’s license. In addition, Alliance Data will implement a full suite of data-driven marketing services for the card program to drive brand loyalty and help grow Academy’s top-line sales.

“We are proud to offer a new and improved credit card experience, and we believe the simplified application process and new features will allow Academy Sports + Outdoors to grow with the ever-changing needs of our customers,” said Tom Lamb, chief marketing officer, Academy Sports + Outdoors. “Alliance Data has an impressive track record across retail sectors and is a true leader in the marketing and loyalty space. We look forward to leveraging their expertise to provide our customers with even more value each and every day.”

Melisa Miller, president, Alliance Data’s card services business, added, “We are so pleased to be partnering with Academy Sports + Outdoors. It is an exciting time for the brand as they continue to achieve impressive growth. We are committed to contributing to that growth by driving incremental top-line sales, and we look forward to partnering with a brand as committed as we are to building customer relationships, leveraging data-driven insights and enhancing customer loyalty.”

Academy Sports has more than 245 locations.