Portland, ME-based outdoor retail brand Flowfold has announced partnerships with two new sales agencies. Wasatch Reps will represent the Rocky Mountain Territory, including UT, WY, CO, and NM, and Everyday Adventure Reps (Bryan Duncan) will represent the Southwest Territory, including CA, AZ, and NV.
Author: SGB Media
Mizuno Brings Back Project Zero
In its second year, Project Zero, a partnership with Fleet Feet and Breast Cancer Research Foundation, highlights personal stories of strength, perseverance and support, while donating a portion of proceeds from each purchase of the special edition Bcrf Waveknit R2 running shoes and other BCRF branded gear.
Descente Hires Fritz Taylor To Run North American Group
Descente has established a wholly-owned North American subsidiary led by industry veteran, Fritz Taylor, that will seek to expand the Japanese athletic apparel brand beyond ski channels.
TackleBar Being Played In 21 States
Youth athletes in 21 states will be playing TackleBar, a safer version of football, this season. Players wear a helmet, shoulder pads and a harness around their waists with two foam bars that sit on the lower back that requires players to learn proper tackling technique.
Kamik Survey: Children Spending 35 Percent Less Time Playing Freely Outside
Kamik, the Canadian footwear and apparel manufacturer, announced new survey result findings that indicate a significant decrease in outdoor play among children ages 3-12.
Amer Sports: Apparel Is Key Driver In Strategic Transformation
As Amer Sports moves towards areas of faster growth, higher profitability and better asset efficiency, the company said apparel and footwear will be at the heart of the change.
Skechers Delivers 15,000 Pairs Of Shoes To Children Still In Need In Puerto Rico
With recognition that Puerto Rico remains in need of many essentials a year after Hurricane Maria devastated the territory, Skechers USA Inc. has donated 15,000 pairs of new shoes to children on the island.
REI Co-Op Celebrates National Public Lands Day With Events Across Country
REI Co-op is celebrating National Public Lands Day with more than 75 events across the country to steward and raise awareness for public lands. From repairing local trails to beautifying parks to community celebrations, REI is inviting members of all ages and abilities to join in the effort. Events begin Sept. 22 and continue through the end of the month.
Nike’s Favorability Rebounds Following Kaepernick ‘Just Do It’ Campaign
Despite early reactionary setbacks to Nike’s reputation following the company’s decision to include former quarterback Colin Kaepernick as the face of the company’s new “Just Do It” campaign, a new report from Morning Consult finds the company’s standing has rebounded among the company’s core demographics.
Inaugural Racquet & Paddle Sports Conference Announced
The inaugural Racquet & Paddle Sports Conference will be held Jan. 23-25, 2019, and co-located with the PGA Merchandise Show in Orlando, FL.
Outdoor Recreation A Large And Growing Percentage Of U.S. Economy
Outdoor recreation accounts for 2.2 percent of the U.S. gross domestic product (GDP), according to the final report by the Bureau of Economic Analysis (BEA) on the outputs from outdoor recreation. The final report also found that outdoor recreation contributes over $734 billion to total U.S. gross output, which is the total value of domestic goods and service produced by an industry.
Under Armour To Downsize 3 Percent Of Workforce
Under Armour Inc. said the company’s restructuring program will now cost more than the company previously expected, as the company plans to cut about 400 jobs, or about 3 percent of the company’s global workforce, by March. At the same time, the company raised the lower end of the fiscal 2018 earnings forecast.
The/Studio Raises $11 Million In Funding
The/Studio, an on-demand, custom manufacturing platform for product development based in Los Angeles, raised $11 million in a strategic Series A round led by Ignition Partners.
Bass Pro Shops Expands FLW Sponsorship
Per terms of the agreement, Bass Pro Shops will retain title sponsorship of the FLW High School Fishing Opens. In addition to the title sponsorship, Bass Pro Shops will also receive exposure across all FLW platforms, including more than 260 tournaments and Expos.
BRAIN Appoints New Editor In Chief
Bicycle Retailer & Industry News (BRAIN) promoted Steve Frothingham to editor in chief of the magazine and website.
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