In an interview Tuesday on CNBC, Adidas CEO Kasper Rorsted admitted that Nike has improved its competitive positioning in the U.S. marketplace but he said the Adidas Brand is still gobbling up share in the region. Said Rorsted, “For the third year in a row, there’s no doubt that we are taking share in America.” Rorstead also discussed tariffs, Kanye West and Colin Kaepernick.
Author: SGB Media
BlackStrap Expands Made-in-USA Operation With New HQ, Staff, Retailers
BlackStrap, a made-in-USA manufacturer of facemasks and accessories for winter sports, anglers and outdoor recreationists, has announced the acquisition of a new headquarters facility, as well as the addition of employees and retailers nationwide.
Yuba Bikes Responds To Recent Anti-Dumping Tariffs
Yuba Bicycles, maker of both electric and pedal cargo bicycles, has issued a response to the rounds of anti-dumping tariffs issued on August 10 and September 17, resulting in a 25 percent tariff to be applied to electric bikes and a 10 percent tariff to be applied to pedal bikes manufactured in China.
Elan Sports USA Expands In-House Team and Appoints New Colorado Sales Reps
Elan Sports USA, an independent subsidiary of Slovenian-based Elan Skis, heads into the 2018/19 winter season with a several new hires and positions focused on representing the brand in the U.S. market. The recent formation of Elan USA in April 2018, combined with Elan Skis’ global growth and strategic vision, has created opportunity to infuse new talent and skill sets.
Hydro Flask Segment Outperforms For Helen Of Troy
Helen of Troy reported sales in the company’s Housewares segment, which includes OXO and Hydro Flask, increased 19.4 percent in the second quarter ended August 31, to $137.5 million. The company significantly increased outlook for Houseware’s growth for the year.
DTG2Go Acquires SSI Digital Print Services
Delta Apparel Inc. announced that DTG2Go LLC, the company’s wholly-owned subsidiary, has acquired substantially all of the assets of Silk Screen Ink Ltd. d/b/a SSI Digital Print Services, a leading provider of digital print services, for $12 million.
Rapha And EF Education Announced New Partnership
Rapha announced a partnership with EF Pro Cycling that marks the cycling brand’s return to men’s WorldTour professional cycling after a two-year hiatus.
P.W. Minor Closes After 151 Years In Business
P.W. Minor, the second oldest footwear maker in the U.S., based in Batavia, NY, closed down operations and laid off all 82 of the company’s employees.
Oofos Supports Beyond Type 1
Oofos, the maker of recovery footwear, has partnered with Beyond Type 1 as the official recovery shoe for the Beyond Type Run marathon team.
Blizzard/Tecnica Hires Public Relations Team
Blizzard and Tecnica, the maker of alpine equipment and outdoor footwear, announced a partnership with Maro LaBlance of Campfire-Collective for U.S. public relations.
Outdoor Sports Marketing Elevates In-House Support Team
Outdoor Sports Marketing (OSM) announced the hiring of Peter Reigelman to office manager.
Big City Mountaineers Launches 2019 Summit for Someone Season
Big City Mountaineers (BCM), a provider of life-changing wilderness experiences for under-resourced youth, announced the launch of the company’s 2019 Summit for Someone (SFS) season—a series of fifteen premium mountaineering and outdoor adventures across the country.
Polygiene Makes New Hires
Polygiene, the provider of “stays fresh” technology, said Rebecka Harvyl joined the office in Sweden as the new marketing manager, and Bobby Howell will come on as the commercial director of North America, located in Vancouver, Canada.
Gatorade Signs On As Official Sponsor Of Battle For The Mitten
Gatorade officially confirmed the company’s sponsorship of the UofM vs. MSU rivalry rugby match next month.
Altra Signs Kara Goucher
Altra announced the addition of Kara Goucher to the company’s Elite Team of professional athletes. Goucher had been with Skechers.
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