The International Health, Racquet & Sportsclub Association (IHRSA) released the 2018 Health Club Consumer Report that showed that health club membership reached an all-time high in 2017, attracting 60.9 million members, an increase of 6.3 percent from 2016.
Author: sportsoneauthor
Vibram Announces Management Changes
Vibram Corp., North Brookfield, MA, said Tuesday that Michael Gionfriddo has announced his retirement as the company’s president and CEO effective December 31, and that Fabrizio Gamberini has been appointed the new president of Vibram in the United States.
IOC Names Three Cities As Candidates To Host Olympic Winter Games 2026
The International Olympic Committee (IOC) Session on Tuesday invited Calgary (Canada), Milan/Cortina d’Ampezzo (Italy) and Stockholm (Sweden) to become candidate cities for the Olympic Winter Games 2026, on the committee’s final day of meetings in Buenos Aires, Argentina.
OutsidePR Expands Director Team With Addition of Massimo Alpian
San Francisco-based public relations and sports marketing agency OutsidePR has appointed longtime outdoor industry professional Massimo Alpian as account director. Alpian, a seasoned marketer and driven endurance athlete and skier, will be based in Boulder, CO.
Adidas CEO Sees U.S. Share Gains Continuing
In an interview Tuesday on CNBC, Adidas CEO Kasper Rorsted admitted that Nike has improved its competitive positioning in the U.S. marketplace but he said the Adidas Brand is still gobbling up share in the region. Said Rorsted, “For the third year in a row, there’s no doubt that we are taking share in America.” Rorstead also discussed tariffs, Kanye West and Colin Kaepernick.
BlackStrap Expands Made-in-USA Operation With New HQ, Staff, Retailers
BlackStrap, a made-in-USA manufacturer of facemasks and accessories for winter sports, anglers and outdoor recreationists, has announced the acquisition of a new headquarters facility, as well as the addition of employees and retailers nationwide.
Yuba Bikes Responds To Recent Anti-Dumping Tariffs
Yuba Bicycles, maker of both electric and pedal cargo bicycles, has issued a response to the rounds of anti-dumping tariffs issued on August 10 and September 17, resulting in a 25 percent tariff to be applied to electric bikes and a 10 percent tariff to be applied to pedal bikes manufactured in China.
Elan Sports USA Expands In-House Team and Appoints New Colorado Sales Reps
Elan Sports USA, an independent subsidiary of Slovenian-based Elan Skis, heads into the 2018/19 winter season with a several new hires and positions focused on representing the brand in the U.S. market. The recent formation of Elan USA in April 2018, combined with Elan Skis’ global growth and strategic vision, has created opportunity to infuse new talent and skill sets.
Hydro Flask Segment Outperforms For Helen Of Troy
Helen of Troy reported sales in the company’s Housewares segment, which includes OXO and Hydro Flask, increased 19.4 percent in the second quarter ended August 31, to $137.5 million. The company significantly increased outlook for Houseware’s growth for the year.
DTG2Go Acquires SSI Digital Print Services
Delta Apparel Inc. announced that DTG2Go LLC, the company’s wholly-owned subsidiary, has acquired substantially all of the assets of Silk Screen Ink Ltd. d/b/a SSI Digital Print Services, a leading provider of digital print services, for $12 million.
Rapha And EF Education Announced New Partnership
Rapha announced a partnership with EF Pro Cycling that marks the cycling brand’s return to men’s WorldTour professional cycling after a two-year hiatus.
P.W. Minor Closes After 151 Years In Business
P.W. Minor, the second oldest footwear maker in the U.S., based in Batavia, NY, closed down operations and laid off all 82 of the company’s employees.
Oofos Supports Beyond Type 1
Oofos, the maker of recovery footwear, has partnered with Beyond Type 1 as the official recovery shoe for the Beyond Type Run marathon team.
Blizzard/Tecnica Hires Public Relations Team
Blizzard and Tecnica, the maker of alpine equipment and outdoor footwear, announced a partnership with Maro LaBlance of Campfire-Collective for U.S. public relations.
Outdoor Sports Marketing Elevates In-House Support Team
Outdoor Sports Marketing (OSM) announced the hiring of Peter Reigelman to office manager.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal