L.L.Bean announced the opening of the company’s newest retail store at Oakbrook Center on November 9 in Oak Brook, IL. The 17,500 square-foot store will employ approximately 45 people.
Author: SGB Media
Puma Taps Havas As Media Agency Of Record
Puma has hired Havas Media as the company’s new global media agency for buying and planning following a review according to a report in Advertising Age.

Foot Locker Holds 18th Annual On Our Feet Fundraising Gala
The Foot Locker Foundation joined together members of the athletic industry for the foundation’s 18th annual “On Our Feet” fundraising gala. The event, which took place on Tuesday, October 23 at New York City’s Pier Sixty at Chelsea Piers, benefits educational and other youth initiatives supported by the Foot Locker Foundation.

Asics Unveils Next Chapter Of I Move Me Campaign
Asics America Corp. debuted the next chapter of the I Move Me campaign in North America, featuring two-time Grammy-nominated producer/DJ Steve Aoki and a new cast of storytellers from the worlds of music, sport, art and food.
Oofos Gives Back to Breast Cancer Research All Year Long
Oofos, the maker of recovery footwear, announced that for every pair of shoes sold on the company’s website—365 days a year—the Braintree, MA-based company donates 3 percent directly to breast cancer research.
Igloo Opens West Coast Creative And Marketing Office
Igloo Products Corp., the leader in coolers, announced the opening of the company’s first West Coast office, based in Costa Mesa, that is the hub of their creative department, marketing and collaborations.
Nike Selects San Francisco Yoga Startup Yogo As Winner Of Circular Innovation Challenge
On Friday October 19, Nike announced that the First Place winner of their Circular Innovation Challenge was San Francisco yoga product startup Yogo for their entry presenting a collection of yoga props using Nike Grind Materials.
Rockport Closes Acquisition Of The Reef Brand
The Rockport Group announced that the company has completed the acquisition of the Reef brand from VF Corporation. Rockport is a portfolio company of certain affiliates of Charlesbank Capital Partners, LLC, a middle-market private equity firm.
Summersalt Lands $6.1 Million In Funding
St. Louis-based swimwear brand Summersalt has secured $6.1 million in Series A funding, led by Founders Fund, with plans to launch a new category targeted towards modern travelers.

Kathmandu To Launch In North America With Outdoor Retailer Debut
Kathmandu, the iconic New Zealand travel and adventure brand, will launch in North America with a collection debut at Outdoor Retailer Winter Market.

Oboz Plants Two Millionth Tree
In 2008, Oboz Footwear, the True to the Trail outdoor footwear company headquartered in Bozeman, MT, partnered with Trees for the Future to create the One More Tree program which plants a tree for every pair of Oboz Footwear sold. As of today, the program has planted 2 million trees.

Aisle Talk Week of October 22
Top headlines from the active lifestyle industry you may have missed this week, including Yeti’s lukewarm initial public offering debut.

Thule’s Currency-Neutral Sales Expand 3.8 Percent In Q3
Thule Group reported sales for the third quarter amounted to SEK 1.56 billion corresponding to a year-over-year increase of 12.7 percent. Adjusted for exchange rate fluctuations, sales rose 3.8 percent.

Yeti’s IPO Makes Lackluster Debut
Amid volatile stock market conditions, Yeti’s initial public offering were priced at $18, below the company’s projected range of $19 to $21. Yeti also sold 16 million shares in the offering, down from 20 million initially planned. On the company’s first day of trading on Thursday, shares fell $1.00, or 5.6 percent, to $17.

Boot Barn Rides Same Store Double-Digit Sales Growth To Q2 Beat
Boot Barn Holdings Inc. reported net income for the fiscal second quarter ended September 29 of $4.5 million, or 16 cents per diluted share, compared to net income of $1.1 million, or 4 per diluted share in the prior-year period. This beat Wall Street estimates by 3 cents.