Crocs Inc. on Tuesday announced a cast of fresh faces for the third year of its “Come As You Are” global marketing campaign. Since 2017, “Come As You Are” has inspired millions of consumers around the world, leading to increases in brand relevance, consideration and desirability.
Author: SGB Media
Glen Plake Brings Back Down Home Tour To Small Ski Areas In U.S.
Elan Skis, handcrafted skis 100 percent made in the Alps for more than 70 years, has announced that longtime Elan athlete and ski industry legend Glen Plake is officially bringing back the Down Home Tour to small ski areas across the U.S. this 2018/19 winter season.
Nike NYC To Debut In November
In a blog entry discussing the importance of brick & mortar stores in connecting with consumers, Heidi O’Neill, president of Nike Direct, said the new Nike NYC flagship will be opening in New York City this month.
Brunswick Registers Fitness Division Spinoff With SEC
Brunswick Corp. (BC) announced the filing of an initial Form 10 registration statement (Form 10) with the U.S. Securities and Exchange Commission (SEC) in connection with the planned separation of the company’s Fitness division into an independent, publicly traded company, to be named Life Fitness Holdings Inc.
Black Diamond Announces New Hires For Marketing, Sales and Product Teams
Black Diamond Equipment, a global leader of innovative active outdoor performance equipment and apparel, has appointed Jan-Willem Driessen global vice-president of marketing and DTC sales. Additionally, Claire Diepenbrock was appointed to e-commerce marketing director and Brenna Priest as its national field sales manager. Lastly, Meghan Clough was named category director of Black Diamond’s mountain division of products.
Décathlon To Open First Store In Downtown Montreal
Ivanhoé Cambridge and Décathlon announced that Montreal’s first-ever Décathlon store will open in the Montreal Eaton Centre.
Pac-12 And Nike Set Multi-Year Partnership
The Pac-12 Conference announced a multi-year partnership with Nike to make Nike the official athletic apparel partner and athletic footwear partner of the Conference and all Pac-12 championship events, including the Pac-12 Football Championship Game and both the Pac-12 Men’s and Women’s Basketball Tournaments.
Champion To Partner With RMU Esports Program
Robert Morris University-Illinois Associate Director of Esports, Jose Espin, announced an exclusive sponsorship agreement with Champion, a Hanesbrands subsidiary, making the North Carolina-based company the official apparel sponsor for the Eagles 2019-20 competition season.
Nike And Adidas Among Top Singles Day Sellers
Singles Day, essentially China’s Black Friday, on Sunday again broke records as Alibaba racked up more than $30.8 billion in the 24-hour shopping event, up nearly 27 percent year-on-year. Nike and Adidas were among the 237 brands seeing more than RMB100 million ($14.4 million) in sales for Alibaba on the day.
Mizuno’s Profits Slide In Half
Mizuno Corp. operating profits declined 9.5 percent in the first half ended September 30 as a slight improvement in gross margins couldn’t offset the drag from a 5.3 percent in sales. The Americas region returned to profitability.
Bogs Impacted By Later Fall Shipments In Q3
Bogs’ sales were down 5.3 percent on a wholesale basis for the third quarter as shipments shifted later into the fall season. But parent Weyco Group still expects the outdoor shoe brand to deliver an increase in revenue for the year.
Yue Yuen’s Revenues Climb 13 Percent In October
Yue Yuen Industrial Limited reported revenues rose 13.2 percent in October to $885.3 million from $782.0 million a year ago.
American Alpine Club Engages Veteran Community
The effort – led in large part by active-duty military members of the American Alpine Club – seeks to engage the veteran community by offering discounted club membership, hosting veteran-focused climbing events, and promoting wellness and camaraderie through the pursuit of climbing.
Evo Enters Canada With Whistler Village Sports Acquisition
Evo, the action sports and outdoor retailer, announced the completion of its purchase of Whistler Village Sports Ltd. and their five retail locations in Whistler, British Columbia.
Report: Adidas North America Hears Calls For Diversity
Employees at Adidas’ North American headquarters in Portland, OR are openly expressing frustration about the lack of opportunities for minorities, particularly African-Americans, at the firm, according to an article from Footwear News.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal