Uncharted Supply Co., makers of full-package emergency preparedness systems, has named Brad Drennan as director of consumer experience, where he will use his experience in sales and customer-centric roles to further drive customer satisfaction and achieve brand goals for 2018.
Author: SGB Media
Dick’s Touts Growth Opportunities In Footwear And Apparel
Speaking last week at the Bank of America Merrill Lynch Consumer and Retail Technology Conference, Dick’s Sporting Goods’ officials elaborated on its exit from the fitness tracker category and challenges in firearms. But much of its presentation was spent discussing growth opportunities on the footwear and apparel side with brands including Nike, Adidas, Brooks and Patagonia as well as its numerous private labels.
Granite Gear Announces Resignation Of Director Of Design
Granite Gear, the privately-owned backpack manufacturer, announced the resignation of its senior director of design & development, Mike Meyer.
Crocs Brings Back Drew Barrymore Campaign
The second year of the “Come As You Are” marketing campaign is led by a feature film-inspired musical starring a singing and dancing Drew Barrymore, with versions featuring the brand’s global celebrity cast.
NSGA Sports Participation Study Shows Mixed Performance
Early figures from the 2018 edition of the NSGA’s Sports Participation showed continued participation gains in Open Water Sports and Outdoor Activities while declines were suffered in Team Sports, Fitness Activities, Shooting Sports and Indoor Games.
Ibex’s New Owner Talks Up Merino Wool Brand’s Revival
On March 9, news arrived that Ibex, which ceased operations last November, had been sold to Flour Fund, a New York-based group led by David Hazan, a marketing expert. SGB Executive talked to Hazan about what’s next for Ibex.
Teflon EcoElite Earns Bio-Based World News Innovations Award
The Chemours became the third-place winner of the Bio-Based Product of the Year at the 2018 Bio-Based World News Innovation Awards for Teflon EcoElite.
Footwear Innovation: SOLE Recycled Cork Sandal
Using over 75 million natural corks from ReCORK, SOLE pioneers a closed-loop footwear manufacturing process for Spring 2018.
Interbike Innovation Awards Set For Reno Tahoe
The Interbike Innovation Awards are now set with submissions open for exhibitors in the product categories.
USA Basketball, NBA Set New Rules, Standards For Youth Basketball
USA Basketball and the National Basketball Association (NBA) announced a set of guidelines for youth basketball designed to enhance helping beginning players learn the fundamentals of the game. They include smaller basketballs, lower rims, no zone defense and no three-point scoring for players 11 years old and younger.
Cork … One Of The World’s Most Precious Materials
Cork is truly a one-of-a-kind substance and for more reasons than stopping a wine bottle.
Stadium Goods To Open Concept Shop Inside Nordstrom
Stadium Goods, the New York City-based sneaker consignment giant, will open a in-store shop inside Nordstrom’s new Manhattan men’s store.
Kitsbow Announces Inaugural Trail Advocate Program And Recipients
Kitsbow, maker of premium cycling clothing and accessories, announced its inaugural Trail Advocate Program and its first Trail Advocate of the Year recipients.
Life Fitness Launches Cloud Platform For Fitness Clubs
Life Fitness launched Halo Fitness Cloud, a software offering that enhances the exerciser experience while simplifying facility management.
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