Uncharted Supply Co., makers of full-package emergency preparedness systems, has named Brad Drennan as director of consumer experience, where he will use his experience in sales and customer-centric roles to further drive customer satisfaction and achieve brand goals for 2018.

“We are thrilled to welcome Brad to the Uncharted team,” said Christain Schauf, Uncharted’s founder. “We’ve been growing rapidly since the company’s start and bringing Brad on board is an example of our dedication to making sure each customer interaction with Uncharted is world-class. In addition, we feel there’s an enormous amount of value in investing in our affiliate and influencer marketing programs and [are] confident Brad will grow this piece of our business.”

In Drennan’s new role, he will utilize his sales experience to establish Uncharted’s affiliate marketing and develop ambassador campaigns for its flagship product, The Seventy2 Survival System. Uncharted currently has an ambassador team of eight accomplished athletes and influencers working with them.

Prior to joining Uncharted, Drennan served as a project manager and sales consultant at Sunrun, providers of residential solar electricity, where he was a part of the highest-performing team in the country. He was responsible for negotiating contract details, acquiring new clients and managing and maintaining client relationships.

As an avid cyclist and skier, Drennan is an outdoor and endurance sport enthusiast. Growing up in southern California, he is also familiar with the protocol of living in a natural disaster-prone area, which is one of Uncharted’s focused customer markets.

“It’s no secret that we live in a world where emergency preparedness is more important than ever,” said Drennan. “Growing up in earthquake-prone southern California, having supplies at the ready has been drilled into me from a young age. The Seventy2 system takes that idea to the next level. I’m excited and honored to join the Uncharted team to help spread the word about this revolutionary brand.”

Additionally, Uncharted has recently partnered with investment firm The Chernin Group to further grow its direct-to-consumer sales, develop and launch new product lines and expand its educational content and brand footprint.