Darn Tough Vermont, the American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and endurance brand, becoming the Official Sock of Spartan U.S.
Author: SGB Media
Keen To Celebrate Newport’s 15th Anniversary At REI Denver On April 14
Footwear company Keen is celebrating the 15th anniversary of the company’s Newport sandal with a party Saturday, April 14, at REI Denver from 10 a.m. to 4 p.m.
SFIA: Sporting Goods Scores Highest Annual Growth In Three Years
SFIA’s 2018 Manufacturers’ Sales Report showed sales in the sports and fitness industry grew 2.9 percent in 2017, representing the best annual growth in three years. Strong category performance was seen in basketballs, batting gloves, camping coolers, sports bras, fitness/workout footwear and fishing equipment.
Camping World To Acquire Cullum & Maxey Camping Center
Camping World Holdings Inc. announced that an agreement has been signed to acquire Cullum & Maxey Camping Center located in Nashville, TN.
Aisle Talk Week Of April 9
Top headlines from the active lifestyle industry you may have missed this week.
Climb The Hill
The American Alpine Club (AAC) and Access Fund are heading back to Washington, D.C. for the organizations annual Climb The Hill campaign May 9 through the 11th.
MidwayUSA Named Official Sponsor Of 2018 NRA Annual Meetings & Exhibits
The National Rifle Association announced MidwayUSA as the Official Sponsor of the NRA Annual Meetings & Exhibits for a ninth consecutive year.
Mainstream Holdings Buys Hawk Group
Mainstream Holdings, Inc., the owner and manufacturer of prominent brands Muddy, Big Game and API Outdoors, announced the acquisition of Hawk Group, LLC, a leading supplier of ladder stands, hang-ons, accessories and crossbows operating under the Hawk and Killer Instinct brands.
Trump Weighs Rejoining Trans-Pacific Partnership
President Donald Trump has directed his top economic and trade advisers to look into re-entering the Trans-Pacific Partnership. The move would come a little over a year after withdrawing the U.S. from the the multilateral trade agreement in one of his first acts as president.
GoPro Stock Climbs After Report Of Acquisition Interest
Chinese electronics firm Xiaomi might make a bid for GoPro, according to The Information.
Oofos Launches First Global Campaign
Oofos, the maker of recovery footwear, announced its first global brand campaign, titled “Recover Faster. Feel the OO.”
Sports & Fitness Product Industry Exceeds $90 Billion In Sales
SFIA’s 2018 Manufacturers’ Sales Report shows sales in the sports and fitness industry grew 2.9 percent in 2017, which represents the best annual growth in three years.
Celebrate The Yummiest, Cheesiest Day Of The Year … National Grilled Cheese Sandwich Day
Today Is National Grilled Cheese Sandwich Day!
Huffy Introduces IBD-Only Batch Bicycles
One year after it launched its reinvigorated Huffy Service Center program, Huffy Bicycles CEO Bill Smith today announced the company’s newest IBD-centric initiative: Batch Bicycles, an original bike line to be sold exclusively through independent bicycle dealers in the United States.
Tent Camping … Pitch Perfect
Nothing beats a great tent to transport you away from your computer life. We’ve got you covered with five tents all within a reasonable budget.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal