Darn Tough Vermont, the American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and endurance brand, becoming the Official Sock of Spartan U.S.
“The perseverance and enthusiasm Spartan athletes bring to their daily workouts and race days is precisely how we approach our work at Darn Tough. It isn’t a job; it’s a passion. We’re inspired by these athletes and intend to provide them the best possible experience while out on the course, and that includes the best gear, like our socks,” explains Courtney Laggner, marketing manager at Darn Tough.
“It’s why we’ve been using the term ‘find your tough’ as we work on this collaboration,” Laggner adds. “We know these athletes have it, and we know what it takes to dig really deep when you need it. That’s where our socks are; they never give up.”
“The extreme durability and comfort of Darn Tough Socks is exactly what Spartan athletes need as they face harsh conditions while racing and training,” said Spartan Vice President of Global Partnerships Ian Lawson. “It’s exciting to work with a company that, like Spartan, was born in the Green Mountains of Vermont and shares our passion for grit and endurance.”
Darn Tough and Spartan are working on designing a collab sock collection that every Spartan will want in their kit. The collection is expected to launch in early May.